Australia cricket hits the jackpot with billion-dollar broadcast deal

Sport360 staff 10:39 13/04/2018
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  • Australia’s TV rights were sold for a record AUS $1.182 billion ($919m, Dh3.3bn) to Fox Sports and Seven Network, ending the four decade run of Channel Nine.

    Cricket Australia announced the deal on Friday which includes broadcast and digital rights for six years.

    Seven takes over the free-to-air rights from Channel Nine and will broadcast all Test matches along with all women’s internationals as well as most of the Big Bash League and women’s BBL.

    Fox will show the matches that will be broadcast on free-to-air by Seven but for the first time in four decades, all ODIs and T20Is will be shown only on pay TV – Fox.

    The Big Bash League has been expanded to a full home and away format resulting in a roster of 59 matches, up from 43 last season. The additional 16 matches will be shown exclusively on Fox.

    In the women’s BBL, 23 matches will be shown on Seven and Fox, while 36 will be broadcast on Cricket Australia’s website.

    “Our thanks go to Channel Nine, who for more than 40 years has broadcast international cricket at a world-renowned standard – and in so doing has done more to promote our sport than any organisation in Australian cricket history,” Cricket Australia CEO James Sutherland said.

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