FIFA struggling to attract sponsors amid crisis

Martyn Ziegler 04:40 25/07/2015
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  • Accused: Blatter.

    FIFA has admitted the corruption scandal is deterring new World Cup sponsors from signing up and has organised a summit with existing partners to take place in August.

    No replacement has been signed up to replace Emirates while none of the 20 regional sponsorship slots have been agreed.

    FIFA’s secretary general Jerome Valcke said: “The current situation doesn’t help to finalise any new agreements – that is a fact. And I’m sure until the election on February 26 there will not be any major announcements.”

    The head of leading FIFA sponsor Visa has delivered a stinging attack on Sepp Blatter claiming there can be no meaningful reforms until he leaves as president of the organisation. Blatter is insistent he will remain in the position until the election of his successor on February 26 and this week announced a task force to bring in reforms.

    But Visa chief executive Charlie Scharf said FIFA’s response to the corruption crisis had been “wholly inadequate” and joined fellow sponsors Coca-Cola in demanding a fully-independent reform commission. Scharf added: “We believe no meaningful reform can be made under FIFA’s existing leadership.”

    Meanwhile, Valcke has disclosed he will step down when Blatter hands over the presidency.

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    Valcke, who also said he has no responsibility for the corruption crisis, accepted that Blatter’s successor will want to appoint their own person. He said: “Whoever becomes the new FIFA president should have a new secretary general – it is the most important relationship for any organisation.

    “Am I responsible for what has happened? I am not really involved and have anything to do with this case. The task of the secretary general is to implement the decisions coming from the congress and FIFA executive committee.”

    Valcke also said Russia’s preparations were “way on track”, unlike in Brazil where he sparked a furious reaction in 2012 by saying organisers needed a “kick up the a**”.

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