While their squad is currently on the tour of the USA, Barcelona are looking to promote their commercial brand.
Increasing revenue streams and enhancing the club’s name globally on foreign soil is a common theme for the cream of the crop of European football during pre-season – and the Catalan giants are no different.
Aside from matters on the pitch and fitness work in preparation for the new La Liga campaign, Blaugrana hierarchy have been beating the drum about their club stateside to wealthy investors and companies.
Trumpeting one of the most famous teams in world sport is perhaps the easy part, but Barcelona are looking for a €300 million investment which would secure naming rights for the iconic Camp Nou.
By 2022-23, the club’s home ground revamp, entitled ‘Espai Barca’, will be finished and the Catalonia side are now looking for €100m more than first outlined from a future client to have their name linked with the stadium.
An agreement in place with the local council, according to Marca, has enabled Barcelona to stretch this amount, which previously stood at €200m.
After a disappointing World Cup campaign in Russia, where he could not get minutes under his belt, Ter Stegen had tweeted about how eager he was to return to play for his club side.
The 26-year old was warmly received by his team-mates, manager Ernesto Valverde and the coaching staff at the hotel Barcelona are staying at, after he took a long flight to Dallas.
Ter Stegen will take part in Barca’s next training session, which will be his first of the new season.
He might not feature in Barca’s next pre-season fixture against Roma on Wednesday, although he is sure to start against Milan on Sunday.
— FC Barcelona (@FCBarcelona) July 30, 2018
The Frenchman is set to complete a £22 million switch to Goodison Park.
Digne is seeking more regular football after missing out on France’s World Cup squad due to fewer number of starts at the Camp Nou.
The left-back is being seen as a successor to Leighton Baines at Everton.
The Toffees, under Marco Silva, could seal the deal within the next couple of days.
— FC Barcelona (@FCBarcelona) July 29, 2018