ALTV.com, one of the fastest growing free streaming services recently launched in the Middle East and North Africa, has announced its partnership with Dugout, the digital platform created to connect football fans with the world’s greatest clubs and players and deliver exclusive behind-the-scenes content and access.
ALTV has established itself as the most popular platform across MENA providing exciting and innovative content that showcases views from the street, as well as lifestyle and entertainment and sports.
ALTV’s latest partnership with Dugout will give exclusive access to original content for football fans across MENA where leading Western football clubs are immensely popular.
Launched in 2016, Dugout has partnerships with many of the world’s most popular clubs and footballers, working with the clubs and players to creative exclusive, high-quality content that gives fans a backstage pass to the biggest names and events in football.
Over 50 clubs including Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Manchester City and Real Madrid are partnered with Dugout in addition to over 100 of the game’s greatest players, such as Gareth Bale, Dele Alli, Gianluigi Buffon, Javier Mascherano and Edinson Cavani.
The Middle East and North Africa is playing a key role in the growth in European football revenues as popularity for the sport continues to gain ground.
According to The Deloitte Annual Review of Football Finance 2016, nine percent of the English Premier League’s international rights fees came from broadcasters in the MENA region.
Commercial partnerships with Middle East-based sponsors is also on the rise, with three of the top five revenue generating clubs having Middle-East based shirt sponsors.
Saudi Arabia will increase by 50 per cent the quota of foreign footballers in its pro league, as part of broader efforts to develop sports in the kingdom.
Six foreigners instead of four will be allowed per team in the Abdul Latif Jameel League, the Saudi Football Federation decided, in a ruling carried by the state press agency late Thursday.
The ruling applies to the 14-team league from next August when the new season begins.
Under wide-ranging plans for social change and economic diversification announced last year, the kingdom wants more of its citizens exercising while raising Saudi Arabia’s global competitiveness in selected sports.
As part of that effort, “the managing board of the Saudi Football Federation has decided to increase the number of professional non-Saudi players in the clubs,” said federation head Adel bin Mohammed Ezzat, as quoted by the official Saudi Press Agency.
The government has also talked of privatising football clubs, most of which are reportedly owned by the state.
* Provided by AFP
eSports are here to stay. In fact, they’re only going to get bigger and will soon be prominent sporting events, watched by millions.
The FIFA video game franchise is at the forefront of competitive and professional gaming and some of the biggest clubs in football have been wise enough to get in at the ground level.
The world’s most popular sports game is now establishing a presence in the competitive gaming scene. With the hope of expanding their brand and reaching the next generation of fans, clubs are signing actual FIFA gamers to represent them in tournaments all over the world.
The culture and the game itself are energetic, vibrant, and exciting. At the heart of this are the fans. Today’s fans have the opportunity to define the culture and identify of the future of the sport.
The video below, uploaded on KICK’s YouTube channel, explains why European clubs like AS Roma, Paris Saint-Germain and Wolfsburg have signed FIFA gamers to represent them in tournaments around the world.