ALTV.com, one of the fastest growing free streaming services recently launched in the Middle East and North Africa, has announced its partnership with Dugout, the digital platform created to connect football fans with the world’s greatest clubs and players and deliver exclusive behind-the-scenes content and access.
ALTV has established itself as the most popular platform across MENA providing exciting and innovative content that showcases views from the street, as well as lifestyle and entertainment and sports.
ALTV’s latest partnership with Dugout will give exclusive access to original content for football fans across MENA where leading Western football clubs are immensely popular.
Launched in 2016, Dugout has partnerships with many of the world’s most popular clubs and footballers, working with the clubs and players to creative exclusive, high-quality content that gives fans a backstage pass to the biggest names and events in football.
Over 50 clubs including Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Manchester City and Real Madrid are partnered with Dugout in addition to over 100 of the game’s greatest players, such as Gareth Bale, Dele Alli, Gianluigi Buffon, Javier Mascherano and Edinson Cavani.
The Middle East and North Africa is playing a key role in the growth in European football revenues as popularity for the sport continues to gain ground.
According to The Deloitte Annual Review of Football Finance 2016, nine percent of the English Premier League’s international rights fees came from broadcasters in the MENA region.
Commercial partnerships with Middle East-based sponsors is also on the rise, with three of the top five revenue generating clubs having Middle-East based shirt sponsors.