The kit, dark grey with a yellow trim, has been made completely from recycled ocean plastic, with the club having launched the kit in partnership with Parley for the Oceans.
adidas designer Francesca Venturini, who created the new shirt, says the kit has “eco-innovation and longevity at its very heart.”
The Serie A club have followed the lead of Manchester United and Real Madrid, who have also used Parley Ocean Plastic strips.
From threat 🗑⚠️ into thread. 👕♻️
— JuventusFC (@juventusfcen) July 18, 2018
Our new 3rd kit – made from @parleyxxx ocean plastic.
Let’s protect the oceans together. 🌊 https://t.co/WszT6UKKWP@adidasfootball #HereToCreate #ForzaJuve pic.twitter.com/xA5WFjCPVK
Like diamonds 💎@PauDybala_JR feat. our new @adidasfootball 3rd kit.
— JuventusFC (@juventusfcen) July 18, 2018
Exclusively available through adidas and official club stores ➡️ https://t.co/KygcX8XOxO #ForzaJuve #HereToCreate pic.twitter.com/A2dzDoRTer
Image taken from Juventus’ official website.