Following their historic promotion to La Liga, Club Deportivo Leganes have on Tuesday entered a partnership with MBUZZ, a Saudi Arabia-based technology, media and telecoms group.
The tie-up will include a range of marketing and content collaboration initiatives. The partnership was officially revealed at an event held in Dubai.
With millions tuning into the Spanish top flight every week, securing an international partner, specifically from the Middle East region, will enable Leganes to bond more closely with the 25 million passionate La Liga fans watching live matches broadcast across the MENA region weekly.
MBUZZ aim to encourage GCC fans’ interest in La Liga and the Premier League while building a strong infrastructure with Leganes to help develop football in Saudi and across the GCC.
The team will wear the branding of MBUZZ or its selected partners on the front of its shirt each week.
The only other Middle East companies to currently adorn the front of shirt position of La Liga teams are Emirates Airlines (Real Madrid sponsor) and Qatar Airways (FC Barcelona sponsor).
.@CDLeganes sign shirt sponsorship deal with #Saudi company @mbuzzsport. #Leganes @Mbuzzarabia #LaLiga pic.twitter.com/0ejOxKr4j0
— Mark Lomas (@marklomasSport) September 6, 2016
Leganes Vice President, Felipe Moreno expressed his excitement over the collaboration.
“This key partnership has been struck at a very exciting moment in the club’s history. In MBUZZ GROUP, we have a international partner that will naturally be well-equipped to support us, not least because we share so much in terms of our vision to grow in strength and achieve greatness.
“We both seek the highest levels of performance in all that we do and we look forward to developing our partnership throughout this exciting season.”
Youssef Abdellaoui, MBUZZ Group CEO said, “As they commence their first season in La Liga, Leganes is on a historical journey and we are proud to embark on this journey with them. We don’t want to simply “sponsor” Leganes, we want to “partner” with them as together we believe we share similar values and a strong vision.
“With Leganes, we communicate our dreams, team spirit, determination to succeed and finally victory, values that are also carried by our brand and the clients we are proud to serve.”
