adidas football revolution arrives at Dubai Sports World

Sport360 staff 13:38 01/07/2015
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  • Bougherra (l), Fardan (c) and Ismail (r) launch new boots.

    A football revolution is coming to the UAE and adidas is inviting everyone to be part of it. First launched by adidas’ Zidane, Özil and Herrera in Berlin during the UEFA Champions League Final weekend, the adidas Football Bunker has made its way to the UAE and will open in Dubai Sports World from Sunday July 5- August 29, 2015.

    The new concept lets every football fan and player in the UAE find out whether they are an ACE player – who pulls the strings and sets the pace, or an X player – the spark that ignites a game. Those fearless enough to enter the bunker, like local adidas players Madjid Bougherra, Habib Al Fardan and Khamis Ismail who trialled the adidas football bunker, will be amongst the first to play in and have a chance to win the revolutionary adidas boots, X and ACE.

    Skill and passion will be in abundance as footballers in the UAE are given free rein to select the boot that best suits their style of play before proving their skills and setting a score in an intense test of technique, tricks and talent in the bunker. With free play as well as head to head matches, a live leader-board will track the scores of the top #BETHEDIFFERENCE players, each with a chance of winning the latest adidas football products.

    Speaking at an exclusive preview of the adidas football bunker in Dubai Sports World, UAE national team player and Al Ahli FC’s Habib Al Fardan adidas X player said:

    “Starting in the UEFA Champions League Final Berlin where Ivan Rakitić showed how to control the midfield and Luis Suárez caused chaos, a football revolution is underway and it’s now spread to the UAE.

    “For adidas to bring this new concept straight to Dubai and let everyone test their skills and tricks in competition is really special especially over the summer. It will be interesting to see who tops the leader board at the end of August. I’ve just got my new lightweight X boots and I’ll be giving them a try in the bunker.” 

    Madjid Bougherra, Fujairah’s Algerian Captain and former SPL player, added: “The greatest minds and players in football say football is changing. Everyone from Pep Guardiola to Zinedine Zidane say the style and way our game is played and the types of players who grace the pitch have evolved. For a team to be successful in the modern era you need two types of players – playmakers who orchestrate and control everything, and game changers who smash the defence and cause chaos. 

    “I saw this in the World Cup for myself last year and adidas have seen the future too.  I’m now an  X player as I’m always pushing forward even from the back, always trying to create and excite so the boots suit me perfectly and I can’t wait to start wearing them in matches. .”

    If you aren’t sure what type of player you are, a free trial at the adidas football bunker will prove if you’re a controlling ACE player like Chelsea’s Brazilian midfielder Oscar or a creator of chaos like Gareth Bale.

    adidas Ace player and Al Jazira’s UAE national team player, Khamis Ismail added: “Having the right boots is so important especially when playing for the National team. We’re always playing in different countries and different conditions as we try to qualify for the 2018 FIFA World Cup so having the right boots to cope with modern styles and pitches is vital.

    “When you’ve got the latest technology helping you it gives you confidence to just go out and perform no matter who you’re playing. I’ve always trusted adidas and the new Ace boots are ideal for me with new studs and the grip that helps the first touch.”

    The latest boots are in store from July 1 across the UAE retailing at AED 995 for X and ACE, and AED 1,095 for MESSI15.

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