New Balance have a new home at Dubai Mall so get familiar with one of the most fashion forward brands

Jay Asser 11/10/2017
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UAE residents now have another reason to frequent Dubai Mall, with a brand new New Balance store welcoming sport and lifestyle lovers to check out its range of footwear and apparel.

What’s so appealing about the new store? After all, there are countless shops in the sprawling Dubai Mall So what makes the New Balance space worth a visit?

For one, the brand has never been more popular or fashion forward. New Balance has come to encompass more than just its roots of running by now featuring heavily in lifestyle and performance in other sports, such as football and baseball.

The 574 Sport should be reason enough to make a trip though, considering its blend of modern aesthetics and comfort. Every sneakerhead should have a pair in their collection, with the shoes perfect for casual wear while keeping you light on your feet.

But there are several other styles or models that you can find at the New Balance store, depending of course on what you’re looking for. One of the walls of the space prominently features running footwear, while the opposite wall displays the lifestyle products.

And tying the entire store together is a unique, curved digital screen that extends from the back wall up to the ceiling, giving the space a sleek finish.

Check out the store for yourself and if you’re not already familiar with New Balance, it’s as good a time as any to get familiar, considering the brand is on the rise in the region.

The new store will feature NB apparel for lifestyle and sport

The new store will feature NB apparel for lifestyle and sport

“This is really a statement for the brand and its expansion,” said Stuart Henwood, country manager of New Balance Middle East and India. “We’ve now been in operation for around 18 months, building the brand in the GCC and opening up stores in various locations, but Dubai Mall is really the epicentre of where retail is in the GCC.

“Eighty-plus million people walked through that mall last year and really looking at the consumer mix in the region, with Saudi Arabia and consumers across the Gulf, it’s really a flagship location with where we’re positioned in the mall.

“We’re close to the entrance and that’s really a statement of intent of what the brand is doing from an investment standpoint in the
region. It’s to say ‘We are here, we’re a brand that’s been existing for a long, long time and we’re really here to build the brand in a really strong way in the Gulf.’”

What: New Balance store

Where: Dubai Mall, ground level

When: Dubai Mall open daily until 23:00 on weekdays and until midnight on weekends

Contact: Visit www.newbalance.com or call 056 526 8663 for more information

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Sport in the UAE - Register now for 2XU Triathlon Series opener at Mamzar Beach in Dubai

Denzil Pinto 10/10/2017
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In a spin: The races will take place in Mamzar throughout the day.

The opening race of the 2XU Triathlon Series gets under way later this month and you can see for yourself why it’s highly rated, with registration still open.

Up to 800 competitors are expected to flock to Mamzar, Dubai on Friday, October 20 for the multi-discipline event that will see you swim, cycle and run in fantastic conditions.

Even if you’ve never tried triathlon before, it’s an event that is open to all abilities from novices to the experienced, with various categories on the schedule.

Four race distances will be on offer, across different age categories. Junior Super Sprint (180m swim, 8km cycle and 1.25km run for those under 13), Super Sprint (375m swim, 8km cycle and 2.5km run, aimed between 13 to 18 and 19 years and over) and the Sprint (750m swim, 24km cycle, 5km run, aimed for 13-18 and adults).

Those who want to test themselves further can sign up for the Olympic class, which will see you swim 1.5km, cycle 40km and run 10km to the finish line.

With triathlon booming in the UAE and many community events held throughout the year, previous editions of the 2XU Triathlon Series’ have been a massive success.

And organisers Super Sports UAE believe this month’s, which is sanctioned by Dubai Sports Council, will be no different.

“Race 1 of the season has always been the most popular race with many using it as a benchmark for the rest of the season,” said Warren Van Der Merwe, race director of Super Sports UAE.

“The race offers athletes of all ages and abilities the opportunity to put their skills to test with a choice of four different distances on the day.

Make a splash: This is a multi-discipline event.

Make a splash: This is a multi-discipline event.

“The interest has been amazing and we have many corporate and social teams entering as individuals or relay teams. A big thank you to the RTA, Dubai Municipality, Dubai Traffic Police and Dubai Water Rescue Departments for their involvement in ensuring all will have a safe course to compete on,” he added.

As part of Super Sports UAE’s vision in promoting a healthy lifestyle, there will be a discount on family entries. Those who sign up will receive will receive a custom made 2XU medal and a downloadable certificate.

2XU marketing manager Anamaria Lascurain added: “The 5-year age groups for the Sprint and Olympic distances will remain in place as it gives so many other athletes the opportunity to shine. It was fantastic to see so many smiling new faces on the podium last season.

“This season we will be offering all athletes a 2XU technical training top valued at Dh180, which they can collect with their race pack from Sport In Life.”

WHAT: 2XU Triathlon Series Race One

WHERE: Mamzar, Dubai

WHEN: Friday, October 20 from 07:00

CONTACT: For more information, or to register, visit www.supersportsuae.com. Deadline is October 19.

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Test yourself with a swim, cycle and run at Tri Fest

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The third edition of Tri Fest might well be a month away, but you want to sign up now considering the event looks likely to be sold out in the next few weeks.

Taking place on Friday, November 10, the event is set to so far have around 350 people flock to the Waterfront – Jebel Ali and you can still join them ahead of the November 7 deadline.

It promises to be even bigger given that the Dubai International Triathlon (DIT) is now incorporated, meaning there will be more participants than ever before.

Whether you’re an experienced athlete or just want to try something new, the Tri Fest has you covered. For beginners, the Super Sprint category will see you swim 375m, before a 10km cycle followed by a 2.5km run to the finish line.

Alternatively, the Sprint distance is double that while those who want to push themselves further in the Olympic event will tackle the 1500m, 40km and 10km distance.

Children aged between four-14 can also get involved by signing up for the Tiny and Teeny Tiny Triathlons, while team categories are also available.

In the DIT, it’s an even more sterner test with a 1.5km swim, 80km cycle and 10km run.

The event has the backing of Dubai Sports Council and organisers Race ME are confident next month’s edition will be another success.

“This is another great event for first-timers,” said Paul Venn of organisers Race ME. “We’ve got around around 350 people signed up for Tri Fest already and we do this in partnership with Fitness First, who will have around 200 teams signed up. That means we could have around 1500 people at Tri Fest, which would be an incredible turnout.

“This year, we have incorporated Dubai International Triathlon into the Tri Fest. It’s a new new concept with new distances and there are also kids races making it a day out for the whole family.

“We had around 100 kids in the last Tri Fest in March and I think we’ll have probably around 200 to 250 kids race in November.”

He added: “There are an increasing number of races in this region. In terms of the distances, that people would want to do, there are not that many. Tri Fest is popular because there’s so much opportunity. There are four different race distances plus the kids races and the atmosphere is great.”

WHAT: Tri Fest
WHERE: Water Front – Jebal Ali
WHEN: November 10 from 07:00
CONTACT: For more information or to register, visit www.premieronline.com

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