Reform Athletica opens its doors in Dubai

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Reform Athletica has opened up in Dubai.

Reform Athletica, the new boutique fitness studio in Dubai, has officially opened its doors to the public.

Nestled away in the prime location on Jumeirah Beach Road, Jumeirah 1, Reform Athletica is a one-of-a-kind fitness studio that differentiates itself from other workout offerings in the market.

Inspired by the vibrant fitness scenes of New York, London and Los Angeles, the energetic studio launches with a brand philosophy of offering ‘accessible fitness for all’ and focuses on the maintenance of fitness at all stages of life as an enjoyable part of a regular fitness routine.

“Reform Athletica is a product of our love for fitness and art. We were inspired by our personal experience of the benefits of regular Pilates and TRX exercise and decided to open our own studio designed to represent our vision of the ideal exercise space,” said Dina ElShurafa, founder of Reform Athletica.

Offering fun, addictive exercise in a comfortable, intimate and personal environment, the new luxury, exclusive studio ensures their classes are capped at 10-12 people at a time, promising customers a personal training experience in a group environment.

The fitness studio will offer their signature classes – called Reform Method and TRX Athletica – that are all designed to effectively combine strength, endurance, cardio and flexibility training, resulting in a full body workout in every session.

Personal training is also available in two beautifully designed private studios.

Reform Athletica has sought to work with other local home-grown brands such as Nai, Spill the Bean and Koldpress juice, that share the same passion and vision of giving back to the community and making a difference by raising environmental awareness.

Excellent equipment is available for all users.

Excellent equipment is available for all users.

The fitness studio will also be offering only filtered water to consumers to fill up their branded S’well bottles and biodegradable sweat bags to aim to reduce the use of plastic and decrease wastage.

The new feel-good positive destination promotes health, balance and the importance of being environmentally-friendly, all housed in an artistic hub filled with creative displays by the likes of Mandy Barker – whose work is motivated to raise awareness about plastic pollution in the world’s oceans whilst highlighting the harmful effects on marine life and ultimately ourselves.

Reform Athletica promises that no prior experience is required for any class with a brand philosophy of accessible fitness for all.

Classes start from Dh130. Packages are available, including a 40-class package for Dh4,200 that is valid for 12 months.

What: Reform Athletica

Where: Villa 40, 165a Jumeirah Street Jumeirah 1, Next to Mercato Mall, Dubai

When: Open every day

Contact: Call 04 323 3670 or email [email protected]

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Support a charitable cause and try out the night time Xline Dubai experience this Ramadan

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XDubai is inviting UAE residents and visitors to #DareToDonate this Ramadan with a special limited-time night-time XLine Dubai Marina experience where your participation will make a huge difference.

In the spirit of the Holy Month and in observance of the Year of Zayed, XDubai will donate 100 percent of the proceeds from the once-in-a-lifetime experience to the Al Jalila Foundation. Limited tickets are available for purchase now for the special night rides which will take place after sunset each Wednesday during Ramadan starting from May 23.

XDubai’s special night-time XLine experiences will be available from 20:00 to 21:30 on May 23May 30June 6 and June 13 for Dh850. With a limited number of tickets available, this promotion gives night riders a thrilling experience, illuminated by the sparkling backdrop of Dubai Marina at night, with the added feel-good factor of knowing that every single penny of the fee will be donated to the Al Jalila Foundation.

Dedicated to transforming lives through medical education and research, the Al Jalila Foundation was founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai in April 2013, to position Dubai and the UAE at the forefront of medical innovation. For XDubai, partnering with an organisation that is both innovative and caring in its mission and mandate was the natural choice during the month of Ramadan.

“XDubai is grateful for the support of both the community and the leadership of the UAE for their continued support of our activities and initiatives. During the Holy Month, and in particular during the Year of Zayed, we wanted to express this gratitude in a way that will have a lasting and meaningful effect on the community,” said Mohammed Javad, General Manager of XDubai.

“Every day we bring joy and laughter to those who visit our parks or experience the XLine. Now, by offering a new special night-time experience on the XLine during Ramadan, we are transforming the joyful moments we are known for into actual donations which in turn, will support the Al Jalila Foundation in their important work.”

XDubai is urging those who are interested to book as soon as possible to avoid disappointment.

What: Night time XLine Dubai Marina Experiences

Where: Dubai Marina

When: May 23, May  30, June 6 and June 13

Contact: To register or for more information, visit https://xline.platinumlist.net/

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Head to the Beach Club at Khalidiya Palace Rayhaan by Rotana to release the tension

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Expert advice: Trainers are always on hand in the gym

The holy month in the UAE is the perfect time to concentrate on getting yourself in tip-tip shape, with less distraction, the gym should become your best friend.

After a tough workout your body deserves a rest, and there’s no better way to relax than by spending time at the pool or walking along the beach. Luckily, facilities at the Beach Club at Khalidiya Palace Rayhaan by Rotana mean all of this is in one place.

The Bodylines Fitness and Wellness Club and its team of specialists offer fitness classes and the state-of-the-art gym to get you into shape. For the real health conscious among us, the Bodylines facilities are the place to be with classes, including boxing, power toning and 1-cycling, led by dedicated in-house team.

Picture perfect: The Beach Club

Picture perfect: The Beach Club

Gym-only memberships are one of the novelties in this 5-star city resort. Khalidiya Palace Rayhaan by Rotana offers a comprehensive range of the most up-to-date resistance and cardiovascular gym equipment and with fully qualified staff on hand to help you achieve the most from every visit.

When it’s time to relax you’ve got the choice of the 200-metre-long beach sweeping around the lagoon, or the popular outdoor pool. If that’s not enough to bring your heart rate down, there’s also the Wellness and Massage centre featuring six treatment suites and two sea view relaxation rooms. Each offers personalized programs and packages. Signature massage treatments include the ultimate aromatherapy experience, which uses different pressures and techniques along with scrub and wrap treatments for all ages.

Located near the Presidential Palace in Abu Dhabi, all the facilities at the Beach Club at Khalidiya Palace Rayhaan by Rotana are child friendly with kid’s fitness classes, separate children’s pool and various camps organised throughout the year for kids.

Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa, South Asia and Eastern Europe with an on-going expansion plan in place. The 5-star Khalidiya Palace Rayhaan by Rotana also has 443 rooms for overnight guests.

Summer offers see up to 30% off on Beach Club memberships. Monthly prices start from AED850 for singles or AED1,250 for couples.
What: Beach Club membership offer
Where: The Beach Club, Khalidiya Palace Rayhaan by Rotana
When: June 15th – September 15th
Contact: +971(0)2 6570182 or e-mail [email protected]com

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