Dubai Duty Free has been confirmed as the title sponsor of the 2015 Irish Open Hosted by The Rory Foundation.
– Joy of Golf: Why Gavaskar could never get to grips with golf
– Different Strokes: Poulter left po-faced with Harrington on a high
– #Quiz360: Win dinner for two at Media Rotana
Taking place at Royal County Down Golf Club from May 28–31, the Dubai Duty Free Irish Open Hosted by the Rory Foundation will see McIlroy play the role of tournament host on behalf of his charitable foundation.
McIlroy is set to be joined by many of world golf’s most exciting names, with Rickie Fowler, Ernie Els, Sergio Garcia and Lee Westwood already confirmed to join the world No1, Graeme McDowell, Padraig Harrington and Ryder Cup Captain Darren Clarke.
McIlroy said: “It’s great news that Dubai Duty Free has come on board as the title sponsor for this year’s Irish Open. Dubai Duty Free is a strong global brand with great experience in sports sponsorship through golf, tennis and horse racing.
“The European Tour and I both have strong links to Dubai, and I am sure Dubai Duty Free will bring a lot to the event and add to its already great prestige.”
One of the world’s leading airport retailers with a turnover of $1.9 billion in 2014, Dubai Duty Free is already associated with The European Tour as sponsors of the DP World Tour Championship and the Omega Dubai Desert Classic, won this year by McIlroy.
Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free said, “Sports sponsorship plays a huge role in our overall marketing strategy, it fosters goodwill and allows our brand to travel all around the globe.”
