Emirates Motor Company announced on Tuesday that it is the new Official Car Sponsor of the Abu Dhabi HSBC Golf Championship which will take place next month.
EMC, the capital’s excusive Mercedes dealership will provide 55 Mercedes-Benz GL and GLC Class cars for event organisers and players during the tournament which is being held at the Abu Dhabi Golf Club from January 21 to 24.
The world’s top players, which will include world No1 Jordan Spieth, who will be playing in the UAE for the first time, No3 Rory McIlroy, Henrik Stenson and three-time winner Martin Kaymer, will also have the chance to win the new Mercedes-Benz AMG C63 Coupe which will be the prize for an ace on the 12th hole.
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Golf fans will also have an opportunity to take home the new Mercedes-Benz GLC which will be the prize in a raffle hosted in the Championship Village during the event.
During a press conference to announce the new sponsorship, His Excellency Aref Hamad Al Awani, General Secretary of the Abu Dhabi Sports Council praised the pioneering role of Al Fahim Group, represented by EMC, in supporting and sponsoring international sport championships and events hosted and held in the capital.
He said: “Currently, Abu Dhabi is a highly renowned international capital for sports events. The presence of Mercedes-Benz in international events held in Abu Dhabi is thanks to the strategic partnership between ADSC and EMC.”
He also praised the Al Fahim Group’s sponsorship of other sporting events in Abu Dhabi including the recent ICU Abu Dhabi Tour cycling event.
Frank Bernthaler, CEO Automotive of Al Fahim Group, said: “Emirates Motor Company is delighted to be part of the Abu Dhabi HSBC Golf Championship 2016, one of the most prestigious golfing tournaments in the world and a firm fixture on the Abu Dhabi sporting and social calendar.
EMC will be the official car sponsor for Abu Dhabi HSBC golf championship 2016 @ADGolfChamps @MercedesBenzAD
— مجلس أبوظبي الرياضي (@AbuDhabiSC) December 22, 2015
“We wholeheartedly support the spirit of Abu Dhabi Sports Council in hosting international, world class events in the UAE’s captial city. As with the game of golf, prestige, quality, class and cutting edge innovation are at the heart of what we do and these qualities are abundant in the latest Mercedes-Benz vehicles, which is why we will have some of the latest range on show throughout the event.
“The Championship also offers us a great opportuity to encourage the Abu Dhabi population to live healthy, outdoor lifestyles that push boundaries. There is no better example of this than the sport of golf.
“This symbiosis makes it even more important for use to participate in this significant tournament and ensure our visibility among golf aficionados and emerging talents in Abu Dhabi and with that, directly support the ADSC in the development of sport by creating new platforms to encourage young Emirati talent to learn and excel.”
Greg Sproule, Managing Director of IMG MENA, organisers of the Abu Dhabi HSBC Golf Championship said: “We are very grateful for Al Fahim and Mercedes’ participation in the 11th, 12th and 13th edition of the Abu Dhabi HSBC Golf Championship. We view this as a landmark relationship between one of the greatest brands in golf and one of the greatest championships in the international golfing community.
“Mercedes is the official car of many prestigious golf tournaments around the world including the Masters, The Open Championship, the oldest golf tournament in the world and the PGA Championship. They are also involved in many initiatives at grass roots level and for those reasons it is a real pleasure to have them as part of our family which also includes HSBC, Nike, Rolex, St Regis and many others.”
