The latest campaign sees Nike support three athletes in their bid to not only beat the current men’s world record time of 2:02:57, but break the two-hour barrier too.
Nike is working with a diverse team of leaders across several fields of science and sport with a holistic approach to athletes, product, training, nutrition and environment.
THE MISSIOM
In 1954, Sir Roger Bannister ran the first four-minute mile. Bannister didn’t just break a record; he redefined what athletes were capable of and inspired confidence in others to do the same.
Attempting to break the sub two-hour marathon also challenges the perception of what is possible in sport, resets the expectations of product and enables Nike to gather incredible athlete insight.
These lessons can be applied across everything Nike does, including products and services, to ultimately serve all runners. The only real failure would be to not attempt such an audacious goal.
THE ATHLETES
Reaching a sub two-hour marathon requires shaving seven seconds off each of the 26.2 miles of the marathon. Even for the world’s best runners this is a massive leap.
Nike spent significant time identifying three elite athletes who are perfectly equipped for (and bold enough to take on) the challenge.
Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea are all lined up to attempt the impossible and run a sub two-hour marathon. These runners are not afraid of the unknown — they attack it.
ELIUD KIPCHOGE
Eliud Kipchoge, 32 years old, was born November 5 in Kapsisiywa, Nandi District and has won medals at both the Olympic and World level. Eliud began running after high school following years of observing his coach and mentor, Patrick Sang, who is still his coach to date.
In 2003, Eliud made his debut in distance running after setting a world junior record in the 5000 meters at the IAAF World Cross Country Championship. Later that year, Eliud became World Champion at the World Championships in Athletics. In 2012, Eliud set a half-marathon best with a time of 59:25.
Eliud won a bronze medal at the 2004 Athens Olympics in 5000 meters, a silver medal in the 2008 Beijing Olympics in the 5000 meters and most recently, a gold medal at the 2016 Rio Olympics in the men’s marathon.
He improved his personal best marathon time by 5 seconds after winning the Berlin Marathon with a time of 2:04:00. In 2016, he improved upon that time even further when he set a new course record in the London Marathon achieving a winning time of 2:03:05.
ZERSENAY TADESE
Zersenay Tadese, 34 years old, was born February 8 in Adi Bana, Eritrea. His bronze medal in the 10,000 meters at the 2004 Athens Olympics made him the first ever Eritrea Olympic medalist. He was also Eritrea’s first athlete to win a World Championship event when he took the 20-kilometer title in the 2006 IAAF World Road Running Championships.
Zersenay has four consecutive victories in the World Half Marathon Championships from 2006-2009 and won the title again in 2012. He set a world record in the 2010 Lisbon Half Marathon and has won gold, silver and two bronze medals at the IAAF World Cross Country Championships. Zersenay is a four-time Olympian competing at the 2004, 2008, 2012 and 2016 Olympic Games.
In 2009, Zersenay became the second man to win three World Championship medals over three different surfaces in the same year. Zersenay currently holds the men’s half marathon world record with a time of 58:23. His brother, Kidane Tadese, is also a professional distance runner.
LELISA DESISA
Lelisa Desisa, 26 years old, was born January 14 in Shewa, Ethiopia. Early in his running career, Lelisa focused on road racing. He made his breakthrough in 2010 after running sub-60 minutes placing third at the Zayed International Half Marathon. He has won many high-profile races such as Boilermaker 15K, Cherry Blossom 10-miler, Bolder Boulder 10K and Delhi Half Marathon.
Lelisa made his marathon debut by running 2:04:45 hours in the 2013 Dubai Marathon. Lelisa won the 2013 Boston Marathon and with the event of the bombings, he gave his medal back to the city of Boston to honor all the bombing victims. In 2015, he won the Boston Marathon again with a time of 2:09:17, and took second in 2016.
THE TEAM
Nike is always looking for barriers to break and the idea of a sub two-hour marathon has come up many times. Fueled by a long-standing passion for running, Nike began working on a footwear solution specific to the marathon in 2013. This effort ultimately transitioned a year later into a full-on commitment to breaking the two-hour marathon, precipitating the formation of the Breaking2 team.
The Breaking 2 team includes world-class experts across biomechanics, coaching, design, engineering, materials development, nutrition and sports psychology and physiology. Alignment of the group’s diverse knowledge bases aims to unpack performance at the molecular level. In this, the team will obsess every detail of the Breaking2 attempt, from weather conditions to jerseys, enabling Eliud, Lelisa and Zersenay to maximize their potential.
THE INNOVATION
To run the perfect race, the athletes require the most innovative product. This is a critical pillar of the Breaking2 attempt, and where Nike is able to deliver unrivaled performance benefits. After years of extensive research and development, Breaking2 will debut a system of groundbreaking innovation that has the potential to elevate every runner.
THE ATTEMPT
To go faster than ever, each second is optimized by careful consideration of course and conditions. The date and location of the sub two-hour race attempt will be revealed next year. Join us to follow the progress of Breaking2 here.
