When New Zealand national Kate Broadbridge realised that there was a genuine lack of care or thought given to female fitness in Abu Dhabi, she decided to do something about it.
She ended up co-founding Home Fitness for Ladies in May and since then it has quickly become a onestop destination for all fitness and wellness needs of women.
“We were inspired to start this company because there was a lack of genuine care for women, fitness and health, in Abu Dhabi especially. So it was our passion to provide an amazing space for women here in Abu Dhabi,” said Kate.
The club is equipped with all the functional training equipment and is run by qualified personal trainers who provide bespoke fitness regimes to their clients.
Home Fitness maintains utmost cleanliness and privacy to help women feel safe and comfortable space for just women to take care of all their fitness and wellness needs.
She said, “It was our passion to provide an amazing space for women here in Abu Dhabi. “A place like a dream for them, somewhere that feels like home for them, they feel comfortable, it’s inviting, it’s nice and clean, smells nice, really like a dream for our clients.”
Home Fitness provides a wide range of fitness disciplines which includes BodyCombat, BodyPump, BodyBalance, HIIT workout, circuit class, and pump circuit.
The ladies can either choose to work out in a group or can have a private room all to themselves where they can either work out by themselves with the instructor or they can bring along their family and friends.
Home Fitness instructors also provide in-home training anywhere in Abu Dhabi, so women who find it hard to make their way to the club can have the instructors come to them with all the equipment they need to help them reach their fitness goals.
The philosophy of the club is to not just help women lead healthier and fitter lives, but to celebrate Arabic values and hospitality.
Kate said: “We really care a lot about the culture of the UAE and Islam – those are very, very important things for us. Most of our clients are local Emirati women, and we have a purpose-built prayer room for our clients and even the Adhan in our classes.
“No matter what’s happening in the club. All the music is off-videos, everything – we respect the Adhan. Everything we do, our clients are in our hearts before everything.”
The club also has a healthy cafe, where they only serve healthy food that is delicious at the same time, which enables them to instil the idea in their clients that healthy eating does not have to be boring or bland.
Home Fitness is also working actively to eradicate certain misconceptions about fitness and health, in order to make the women more health conscious and aware of the little things they can change to improve the quality of their life.
A lot of people try to look for shortcuts to get into shape, but working out is a long-term investment in yourself, which requires persistence and patience.
Kate further added: “One of the barriers to our job as trainers and health advocates is to help and change the mindset of the clients in a positive way.
Instead of just a quick fix, which what some ladies are looking for, we want to help them gain long term benefits. “We want them to understand that fitness goals cannot be achieved overnight, but it’s something that requires dedication and most importantly, time.”
With its ever-growing client base, Home Fitness is rapidly revolutionising the female fitness scene in Abu Dhabi. Kate has plenty of plans for expansion in the future and hopes to change lives of women all over UAE in the coming years.
WHAT: Home Fitness for Ladies
WHERE: Anywhere in Abu Dhabi
VERDICT: A female health kick that can shape around your life
Don’t let 2017 be the year when you’re looking back complaining about not achieving certain goals or mixing up your fitness routine.
To help, here are five ways to mix up your training programme to make a happier finish to the year.
There are plenty of excellent group fitness classes daily around Dubai and Abu Dhabi – with the chance to train either before work in the morning or the evening time.
All it takes is 50 minutes for a training session to make you feel mentally and physically sharp.
It may take a while to find a class that suits you, but if you go with friends, it’ll make it easier and more enjoyable.
The benefits of committing to a group class is that you’ll get pushed harder than an average training session on your own.
If you want to be committed to a class then book into 10 classes for a set fee and that will force you to go on a daily basis.
Although we’re not blessed with long stretches of sunlight in the evening, you can run any time of the day over here.
If you’re eyeing up the Dubai Marathon in January or any event across the calendar year, you should take advantage of the weather as it slowly cools down.
If you want to take it a bit more seriously, then invest in a sports watch or heart rate monitor which can be linked to many free apps on your IPhone (MyFitnessPal and MapMyRun).
Depending on where you are living around Dubai, there are many outdoor workout stations to train for free, ex: Skydive Dubai, Al Barsha Park, and the Marina.
You don’t need fancy equipment and having simple tools like pull-up bars, dip bars make it easier to put a tough workout together.
If you’re unsure of exercises you can do that require minimal equipment then google circuit workouts.
Yoga is incredible popular in the UAE, and this was seen during the Reebok Yoga Fest and Dubai Fitness Fest last year.
It has so many benefits, from reducing the risk to injury to increasing muscle strength and flexibility.
There are lots of yoga classes available and can act as a different form of training if you are doing cardio and other sports.
Being part of a sports club is the best way to keep fit and make friends. Spending one to two evenings a week with a team is a great method of socialising, keeping fit in a fun environment, and most importantly, taking your mind off the stressful demands of the working week.
Whether you’re in a new country or looking for a lifestyle change at home, being part of a team is one of the best ways to boost happiness and stay healthy.
The field of Sport Massage Therapy (SMT) is an exciting new frontier for fitness and health in the UAE – and leading the charge is Jason Isaac of Body Alignment Dubai. Jason knows the Middle East well as he was born and lived the first ten years of his life in Jeddah, Saudi Arabia.
In 1999 he went to boarding school in the UK and it was here his passion for sports first developed. Rugby, hockey, cricket, rowing, athletics, judo … whatever he could play, he did. Being dyslexic, Jason found his early years at school quite frustrating.
He was always being told off for staring out the window, day dreaming about drills he could practice on the rugby pitch or winning the gold medal in judo at the Olympics.
Unfortunately his love of playing sport was cut short by injuries, which led him to seek out a life changing step, training as a Sports Massage Therapist in London.
“It was the next logical step” says Jason, “as it kept me close to the sports industry. It wasn’t until I started my course with Premier Training International back in 2007 that I realised that I had in fact found my passion.”
After beginning to practice as a therapist the same year, the next step for Jason was to start up his own practice in Dubai in 2016. But why Dubai? “It’s no secret that the fitness industry has been growing at an astonishing rate in the UAE, especially in Dubai” he explains.
“To be honest this made my decision to set up Body Alignment Dubai quite an easy one as I saw all this growth in the fitness industry and noticed the absence of SMT companies.
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“I believe this is due to the lack of awareness and understanding of SMT and the vast variety of benefits it has. Dubai seemed like an ideal location to not only provide the service but to educate the public on the benefits of SMT.”
The name Body Alignment comes from Jason’s overall health and fitness philosophy. “When I started my journey to SMT I learned the vast number of benefits that SMT has on the body,” he explains, “ both psychologically and physically.”
“Although designed to increase the performance of athletes through maintaining optimal muscle functionality and speeding up the rate of recovery, in my eyes SMT is one of the most important proactive forms of injury prevention and it is available to everyone.
“The importance and benefits of SMT are easily applied to which ever sporting discipline you are involved in, from the tri athlete that suffers from lactic acid build up to the CrossFit junky that constantly suffers from DOMS (Delayed On set Muscle Soreness) allowing them to shorten times between training and push that bit harder.
“For me, the importance of SMT boils down to injury prevention which in essence is muscle maintenance. Maintaining optimal muscle functionality and muscle alignment dramatically reduces the risk of injury.”
Jason named the company Body Alignment as he “wanted our Clients to realise the importance of aligning all aspects of their wellbeing in order to have a positive, sustained effect.
“An example of this is working with Clients to implement a program that focuses on SMT treatments that complement their Fitness regime, providing a combination of pre and post workout treatments.
At Body Alignment Dubai we also focus a great deal on muscle alignment to ensure less tensile stress on biomechanical and skeletal aspects allowing the body’s movement to be less constricted.”
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At Body Alignment Dubai Jason and his team take an extensive look at each of their clients’ daily lifestyle and fitness programs, providing postural analysis and muscle alignment assessments to be able to provide them with a bespoke, 100% tailor made course of treatments.
Not only this but Body Alignment Dubai can come to you, so you can have your treatment in the comfort of your own home, office, gym or even yacht!
Jason believes that prevention is better than cure and strongly urges anyone that suffers from muscular pain, discomfort or soft tissue damage to pay him a visit.
“Look at the office worker stuck at a desk all day with poor posture and suffering from neck and shoulder pain” says Jason, “not only would SMT greatly reduce their muscular tension, it would increase their range of motion.
“SMT also reduces hypertension in a highly stressed job environment through increased circulation which reduces stress levels.”
Body Alignment Dubai now have a greater diversity of clients as awareness increases: the weekend golfer that is looking to increase his drive, the commuter back and forth to the capital every day with lower back pain, the new mum that is suffering from misalignment and the pre-competition body builder looking to increase muscle definition. They treat them all.
WHAT: Body Alignment Dubai
WHERE: bodyalignmentdxb.com or call Jason on 056 154 0099.
VERDICT: World class Sports Massage Therapy, wherever you want.