Styck is a rewards and incentives app that delivers real life rewards for your movement. The more you move, the better the rewards. Interview with Alex Light, Styck App Co-Founder.
What makes Styck special/unique?
What is the basic concept behind Styck?
The Styck concept is based in the need to eradicate the sedentary lifestyle, and our belief that anyone making a choice to move more, should be rewarded. We also believe all-day-activity should be a lot of fun!
What is the mission/vision of Styck?
We believe we can bring users and brands together on a platform that makes a real difference to the health and happiness of our users.
How do people work with goals?
The goals are sponsored by brands around town, and we try to set goals at every level of competency. We see it as a user journey, and we always look to encourage users to reach the next goal.
How do people claim prizes?
A user who reaches a goal automatically receives a reward in their app. They are then able to redeem the reward either online with our partners, or at a point of sale. We provide a flexible way to redeem for both partners and the user.
How does the ladder work and why is it cool?
The Ladder is the top 10 movers of the global Styck community. It updates every morning and displays yesterday's top steppers. We hear from a lot of our users that say The Ladder is a huge motivator for them and also provides a good sense of where they stand with their daily steps.
What are Trybes and how do they work?
Trybes allows brands / companies / individuals to connect with others through a private branded leaderboard. They are then able to challenge each other to see who moves the most every day and month. The leaderboards update in real-time, allowing for some serious competition and encouragement.
Who are your partners and how can a company become a partner?
We have a lot of partners, ranging from coffee shops through to airlines. We believe that any partner that believes an active world is better than a sedentary one, should work with us. Any partner looking to be a part of this journey can reach us at [email protected], or at www.styckapp.com/partners
What is Styck doing to improve the health and fitness of people in the UAE?
Styck is 100% accessible, we are free to download. We are already adding a little more motivation to 1,000s of users in the UAE. Styck has relationships with many private companies and powers the benefits of governmental departments. Styck shows brands that there is a platform to make a healthy choice when spending their advertising budgets. And Styck does all this with one easy-to-understand and democratic metric, steps.
Who are your target customers?
Anyone who wants to become more active in their daily lives, anyone who is active and wants a little more motivation, and anyone who wants a good place to start their active lifestyle
How much does Styck cost?
Styck is free for all users.
What is the future vision of Styck?
At Styck we believe that the journey never ends. We have movement in our blood, and we will always be adding new features and new rewards. We will build the community one step at a time.
Who are your main competitors in the UAE?
Any company that believes an unhealthy lifestyle beats one of movement and activity.
Are there similar apps elsewhere around the world?
There are a number of apps that track your movement, but no apps that bring users rewards for movement in such a simple and effective way.
What are your fitness and health tips for the typical busy working professional in the UAE that have a tight schedule? How would you advise these people to fit more steps into their day?
We would suggest starting to understand how active you actually are as a person. How many steps do you take in a day? Then we would suggest making small steps to improve this; Set a goal, and reward your achievement. Make decisions that will help you along the way; take the stairs, not the lift. Take public transport, don't drive. Go to the beach, get outside. Take 5 minute breaks to move around more. Download Styck, as we make it easier.
How do you maintain your own healthy habits?
We have developed a passion for fitness. Its part of our lives. We run, swim, bike, and compete in sport on a regular basis.
Who is the owner/founder?
Ben Walton and Alex Light
How to get your hands on Styck App:
Download styck app via android or apple app stores, or visit their website here.
Follow Styck App:
