The team will be sporting a pink, magenta and silver design after agreeing a long-term partnership with BWT, Europe’s leading water technology specialists.
It’s BWT’s first involvement in Formula 1. The brand is seeking to take advantage of the sport’s global presence to promote its unique water treatment products.
BWT’s presence is also reinforced with new pink helmets to be worn by drivers Sergio Perez and Esteban Ocon.
“The arrival of BWT in Formula 1 is huge news,” said Dr Vijay Mallya, Force India’s principal and managing director. “It represents one of the most significant partnerships in our ten year history.”
“It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.
“For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish.
“Changing the colour of our cars is an indication of the strength of this new partnership. It’s a real statement of intent from BWT as they begin their relationship with the sport.”
“The collaboration with Sahara Force India is an important part of our brand-globalisation strategy,” added BWT CEO Andreas Weissenbacher. “It will dynamically increase awareness of our brand around the world.
“We share with Formula 1, the premier league of motor sport, the passion we show every day in trying to achieve the best possible standards.”
In this week’s episode of the Inside Line F1 Podcast, Mithila and Kunal tell you that despite their lack of pace and reliability, Mclaren-Honda are definitely the fan favourite for 2017.
The million dollar questions staring at Formula 1 right now are: Will Mercedes unleash more pace? Will Mclaren-Honda be able to go the full race distance? Does Daniel Ricciardo have a new party trick for 2017? We know that Max Verstappen does.
Liberty Media have re-branded GP2 to F2, but with F3 already there, what will they brand GP3 to?
You can listen to all of this and more in this week’s edition of the Inside Line F1 podcast below.
Lewis Hamilton says Mercedes has yet to fully understand how to get the most out of its new W08 Silver Arrows following pre-season testing which never led to “the perfect day”.
Hamilton clocked in fourth fastest overall at the end of the double-week test, with a lap which was about six-tenths slower that Ferrari’s Kimi Raikkonen, the man at the top of the timesheet.
“Do we have more potential? I mean time will tell,” Hamilton said.
“We’ve been focusing on trying to understand this car and getting the most out of it and as I’ve said, there’s never generally been the perfect day, but there’s more potential in the car for it to grow.”
While Hamilton was happy with what Mercedes and himself accomplished in Spain, as the team validated the design of its W08 and confirmed its reliability, the Brit certainly did not squeeze all the car’s juice out of it.
“I didn’t feel like I got everything out of it [the car], so I could go faster, but of course there are all sorts of things that can bring the time down [such as fuel load].”
“We did everything we needed to do and learned a lot, which is always a positive as some days you don’t learn a lot.
“You chase your tail sometimes. But we learned a lot. I feel confident we’ve got everything we need from this test.”