FLASH Entertainment, in partnership with the National Health Insurance Company – Daman, has announced the return of the Get Driver Fit campaign.
Launching at Train Yas on September 2nd, the campaign will aim to give everyone in Abu Dhabi the chance to get active with free fitness and sports sessions across the capital.
The event is back as part of Yasalam 2014, the annual festival that runs across Abu Dhabi with free concerts, fan activities and community events.
Utilising the hashtag #getdriverfit2014, Get Driver Fit is building on the achievements of its inaugural year in 2013, which saw thousands of people across the capital learn new skills and enjoy countless free exercise sessions.
The program aims to highlight the importance of healthy living and leave a lasting legacy within the Abu Dhabi community.
Dr. Sven Rohte, Chief Commercial officer at Daman, the title sponsor of Get Driver Fit, said; “The inaugural year of Get Driver Fit was truly fantastic and we were very keen to build on its success in 2014, especially given the exciting new shape the campaign is taking with the introduction of the team challenge element.
"The DNA of a successful driver has three key qualities: physical fitness, mental fitness and performance orientation. It is these qualities that we try to instill into the community.”
“Daman’s ActiveLife initiative exists to raise awareness regarding all aspects of health, with the ultimate aim of making cultural shifts towards leading a healthy lifestyle. We firmly believe Get Driver Fit goes beyond words with a strong call to action and has been created with every ingredient necessary to realize the long-term vision of ActiveLife”, continued Dr. Rohte.
Inspired by the fitness levels of the world’s top racing drivers and the vast array of sporting activities they use to boost their physical conditioning, Get Driver Fit offers people young and old the opportunity to try something new over 10 action-packed weeks during the exciting build-up to the Abu Dhabi Grand Prix.
New for 2014, it will be an extended 10 week team training program focusing on the fitness regime required to become driver fit with the best performing man and woman able to win a trip to recuperate at a luxury retreat in Thailand.
Get Driver Fit will culminate with the opening of an entirely unique, purpose built obstacle course in the heart of the capital on Abu Dhabi Corniche, from November 13th – 15th.
Online registration for Get Driver Fit brought to you by Daman’s Activelife, opens today. Participants must register in advance at www.yasalam.ae to secure a place in the 10 week fitness program to be eligible for the grand prize and see themselves reach true driver fitness.
