LeBron James, and the Cleveland Cavaliers by extension, are a sponge for drama.
For a player who has reached seven straight NBA Finals – only former team-mate James Jones has played in June as often in the modern era – there has been no shortage of volatility.
This season, the Cavaliers will deal with new wrinkles that could see the theatre at its highest since their prodigal son returned in 2014.
Kyrie Irving, who was James’ trusty sidekick for three years, is no longer around to flank him and provide relief. On the contrary, he’s now plying his slick handles and acrobatic finishes on James’ main rival in the East, with his focus squarely on taking down the King as the head of the snake in Boston.
In his place after the great point guard swap of the summer is the jilted Isaiah Thomas, who now has a fresh source of motivation but first has to recover from a hip injury that is expected to keep him out until after the turn of the calendar.
The diminutive dynamo is coming off a hyper-efficient, high-volume scoring season in which he averaged 28.9 points to earn a spot on the All-NBA Second Team and a fifth-placed finish in MVP voting.
If he can return to the floor healthy and near his same effectiveness – a big ‘if’ – the Cavaliers should once again be the class of the East, especially considering what came with Thomas from Boston: valuable 3-and-D wing Jae Crowder, young big man Ante Zizic and two draft picks, most notably Brooklyn’s 2018 unprotected first.
The Nets’ coveted pick is indirectly tied into the underlying drama that will not-so-subtly bubble under the surface all season: James’ impending free agency.
James has maintained his flexibility since returning to Cleveland by inking short-term deals with opt outs to maximise his financial worth, but for the first time since donning the wine and gold again, his future appears truly uncertain.
The rumours linking James to Los Angeles and a fourth act with the Lakers have already swirled and until he exercises his player option for the 2018-19 season, they’ll continue to circulate.
Which gives this season added importance for the Cavaliers, who can’t afford to be taken down by anyone other than reigning champions Golden State if they want to continue to provide James the path of least resistance to the Finals.
The Celtics, however, may finally have their opening with the cracks in Cleveland’s foundation beginning to form.
By trading for Irving and inking the marquee free agent to switch teams in Gordon Hayward, Boston have positioned themselves to take over the throne in the post-LeBron era. The question is, are they ready to make their move right now?
Only a staggering four players are back from the 53-win squad that captured the top seed in the conference last season, with much of their hard-nosed identity leaving along with Thomas, Crowder and Avery Bradley, now in Detroit.
Under coach Brad Stevens, the Celtics have improved every season since 2013-14, upping their win total from 25 to 40 to 48 to 53. But fitting so many new puzzles pieces together in the face of heightened expectations may be Stevens’ greatest challenge yet.
And no one in the East outside of LeBron will have more eyes fixed on him and be held more responsible than Irving, who asked for a separation from the greatest player in the world with the intention of fulfilling any untapped potential.
The rest of the conference, meanwhile, hosts a glut of middle-class teams in Washington, Toronto, Charlotte, Miami and Milwaukee, but is otherwise up for grabs in terms of the final playoff spots.
While the East can’t match the sheer quality of the other side of the league, the narratives at the top are just as juicy.
Star player: Kyrie Irving
Coach: Brad Stevens
Last season: 53-29, lost in Easter Conference Finals
Key ins: Kyrie Irving (CLE), Gordon Hayward (UTA), Marcus Morris (DET), Aron Baynes (DET), Jayson Tatum (R)
Key outs: Isaiah Thomas (CLE), Jae Crowder (CLE), Avery Bradley (DET), Kelly Olynyk (MIA)
Strengths: Versatility on offence will be downright scary.
Weaknesses: Only four players return from last season’s 53-win team.
Verdict: Cleveland’s biggest threat.
Star player: Jeremy Lin
Coach: Kenny Atkinson
Last season: 20-62
Key ins: D’Angelo Russell (LAL), DeMarre Carroll (TOR), Allen Crabbe (POR), Timofey Mozgov (LAL), Jarrett Allen (R)
Key outs: Brook Lopez (LAL)
Strengths: Led the league in pace last year with 103.58 possessions so points should be expected.
Weaknesses: Their defensive issues aren’t likely to be fixed, especially with their turnstyle backcourt.
Verdict: It wouldn’t be a surprise to see them crack 30 wins as they’re no longer the worst team.
New York Knicks
Star player: Kristaps Porzingis
Coach: Jeff Hornacek
Last season: 31-51
Key ins: Enes Kanter (OKC), Tim Hardaway Jr (ATL), Ramon Sessions (CHA), Doug McDermott (OKC), Michael Beasley (MIL), Frank Ntilikina (R)
Key outs: Carmelo Anthony (OKC), Derrick Rose (CLE), Justin Holiday (CHI)
Strengths: Stocked with capable roll/pop big men.
Weaknesses: Were 25th in def. rating last year and could get worse.
Verdict: Lottery bound again, but finally fully building for the future.
Star player: Joel Embiid
Coach: Brett Brown
Last season: 28-54
Key ins: J.J. Redick (LAC), Markelle Fultz (R)
Key outs: Gerald Henderson (FA)
Strengths: Possess a fountain of youth and young talent.
Weaknesses: Their inexperience will also work against them, especially when it comes to taking care of the ball and limiting turnovers.
Verdict: Even in a cakewalk of an Eastern Conference, they’re not ready to challenge seriously in the playoffs. Reaching the postseason isn’t out of the question though.
Star player: Kyle Lowry
Coach: Dwane Casey
Last season: 51-31
Key ins: C.J. Miles (IND), Ogugua Anunoby (R)
Key outs: DeMarre Carroll (BKN), Cory Joseph (IND), Patrick Patterson (OKC), P.J. Tucker (HOU)
Strengths: Have one of the best backcourts in the league and can often live at the free throw line.
Weaknesses: Notorious for falling in love with mid-range shots but early returns in preseason show promising signs of shooting more 3s.
Verdict: Mostly running it back again, but always lurk behind Cavs.
Star player: Zach LaVine
Coach: Fred Hoiberg
Last season: 41-41
Key ins: Zach LaVine (MIN), Kris Dunn (MIN), Justin Holiday (NYK), Lauri Markkanen (R)
Key outs: Jimmy Butler (MIN), Dwyane Wade (CLE), Rajon Rondo (NOP)
Strengths: Gobbled rebounds at the fourth-best rate last season (51.7 per cent).
Weaknesses: Have little talent.
Verdict: They could well end up with the worst record.
Star player: LeBron James
Coach: Tyronn Lue
Last season: 51-31, lost in NBA Finals
Key ins: Isaiah Thomas (BOS), Jae Crowder (BOS), Derrick Rose (NYK), Dwyane Wade (CHI), Jose Calderon (ATL), Jeff Green (ORL), Cedi Osman (R)
Key outs: Kyrie Irving (BOS)
Strengths: An offensive juggernaut, from inside and out.
Weaknesses: Defensive lapses.
Verdict: Ceiling is tied to Thomas’ health and the Warriors still being strong favourites.
Star player: Andre Drummond
Coach: Stan Van Gundy
Last season: 37-45
Key ins: Avery Bradley (BOS), Anthony Tolliver (SAC), Luke Kennard (R)
Key outs: Aron Baynes (BOS), Marcus Morris (BOS), Kentavious Caldwell-Pope (LAL)
Strengths: Owned defensive glass at a league-best rate last year (81.2 per cent).
Weaknesses: Struggle to score and highly inefficient.
Verdict: In the mix for playoffs.
Star player: Myles Turner
Coach: Nate McMillan
Last season: 42-40, lost in first round
Key ins: Victor Oladipo (OKC), Domantas Sabonis (OKC), Darren Collison (SAC), Cory Joseph (TOR), Bojan Bogdanovic (WSH), Ike Anigbogu (R)
Key outs: Paul George (OKC), Jeff Teague (MIN), C.J. Miles (TOR), Monta Ellis (FA)
Strengths: Floor-spacing bigs.
Weaknesses: Shot selection.
Verdict: In no man’s land.
Star player: Giannis Antetokounmpo
Coach: Jason Kidd
Last season: 42-40, lost in first round
Key ins: Brandon Rush (MIN), D.J. Wilson (R)
Key outs: Michael Beasley (NYK)
Strengths: Full of long, athletic players who can wreak havoc.
Weaknesses: Grabbed the second-fewest rebounds in the league last year (40.4).
Verdict: Capable of taking a leap, but still not there yet.
Star player: Dennis Schroder
Coach: Mike Budenholzer
Last season: 43-39, lost in first round
Key ins: Dewayne Dedmon (SAS), John Collins (R), Marco Belinelli (CHA), Luke Babbitt (MIA), Miles Plumlee (CHA)
Key outs: Paul Millsap (DEN), Dwight Howard (CHA), Tim Hardaway Jr (NYK), Thabo Sefolosha (UTA), Mike Scott (WSH), Jose Calderon (CLE)
Strengths: Always defensively stout under Budenholzer.
Weaknesses: Will be hard-pressed to find consistent scoring.
Verdict: Shifting to a rebuild.
Star player: Kemba Walker
Last season: Steve Clifford
Key ins: Dwight Howard (ATL), Dwayne Bacon (R), Malik Monk (R)
Key outs: Marco Belinelli (ATL), Miles Plumlee (ATL), Ramon Sessions (NYK)
Strengths: Take care of the ball by limiting turnovers and are solid overall, rarely beating themselves.
Weaknesses: Lack depth and are already dealing with injuries.
Verdict: They’re an unsexy team, but have enough in the East to be a borderline top-four squad.
Star player: Hassan Whiteside
Coach: Erik Spoelstra
Last season: 41-41
Key ins: Kelly Olynyk (BOS), Bam Adebayo (R)
Key outs: Josh McRoberts (DAL), Willie Reed (LAC), Luke Babbitt (ATL)
Strengths: Sound defensively, had the fifth-best defensive rating last year (104.1).
Weaknesses: Due for a regression on outside shooting efficiency after uptick for several players.
Verdict: Somewhere between the team that started 11-30 last season and the one that finished 30-11.
Star player: Aaron Gordon
Coach: Frank Vogel
Last season: 29-53
Key ins: Arron Afflalo (SAC), Marreese Speights (LAC), Jonathon Simmons (SAS), Jonathan Isaac (R)
Key outs: Jeff Green (CLE), Jodie Meeks (WSH), C.J. Watson (FA)
Strengths: Are young and athletic.
Weaknesses: Have a hard time scoring and spacing the floor, finished second-last in offensive rating last year (101.2).
Verdict: They’re well overdue for some wins but until proven otherwise, primed for the lottery again.
Star player: John Wall
Coach: Scott Brooks
Last season: 49-33, lost in second round
Key ins: Jodie Meeks (ORL), Mike Scott (ATL), Tim Frazier (NOP)
Key outs: Bojan Bogdanovic (IND)
Strengths: Dynamic backcourt of Wall and Beal keeps getting better.
Weaknesses: One of the best starting lineups in the entire NBA is contrasted by a weak second unit, which didn’t improve all that much.
Verdict: They talk tough and act like contenders, but unless injuries plague Cleveland or Boston, they’ll remain third in the pecking order.
Welcome to Nike’s NBA.
The brand has now taken over the league’s uniforms and apparel for the upcoming 2017-18 season, something which was anticipated since Nike and the NBA announced the partnership back in 2015.
Over the summer, Nike unveiled teams’ home and away uniforms, or as the brand likes to officially call it, the ‘Association Edition’ and ‘Icon Edition’, respectively.
The final piece of the puzzle came just days ago when Nike introduced the ‘Statement Edition’, which is basically the alternate uniforms all 30 teams will wear at times this season.
— Nike Basketball (@nikebasketball) September 16, 2017
Between all three editions, the Statement definitely took the most risk fashion-wise, but before diving into specific looks, lets talk about what Nike is doing with the uniforms that goes beyond just the aesthetics.
The brand introduced NikeConnect, which allows you to experience your jersey like never before.
Each adult-sized jersey will have a NFC (near field communication) chip located on the jock tag that you scan with your smartphone to unlock exclusive player and team content, like highlights, athletes’ music playlists and more.
After purchasing a jersey, all you need to do is download the NikeConnect app on iOS or Android, tap the Nike NFC chip with your smartphone, sign in with your NikePlus account and boom, a treasure trove of content at your fingertips.
You can also take advantage of offers and rewards through NikeConnect, so there’s more incentive than usual to rock your favourite player’s jersey.
We knew Nike would have something up their sleeve when they took over the league’s apparel and this is the kind of innovation that fans can really get excited about. If Nike are doing this in just their first season with the league, there’s every reason to be optimistic that more is on the way.
As far as the style of the Statement uniforms, Nike deserves credit for trying bold looks and not sticking with the status quo.
Some of my personal favourites include Portland’s red-heavy look with nothing but black trimming and lettering. The two-toned uniform stands out and isn’t overdone.
I’d be remiss if I didn’t mention Oklahoma City’s dark blue uniforms. It’s no secret that the Thunder have lacked a distinctive style since the franchise relocated, but their Statement look finally hits the mark and they should consider breaking it out often.
— NBA (@NBA) September 16, 2017
I’m a sucker for grey so Brooklyn’s charcoal unis sit nicely with me. The ‘BKLYN’ lettering across the front is tastefully done and the whole looks just screams modern to me, which is right in line with the borough’s identity.
A couple of the uniforms I’m not the biggest fan of are Golden State’s and Milwaukee’s. I get what both are going for, but the oversized logos on each just make it look like the scaling was off when they were designed.
I’m also lukewarm on Minnesota’s bright green highlighter look. I actually like the placement of their stripes and the overall design, just not the eyesore of a colour. But hey, they definitely stand out.
Some teams who don’t normally have black in their colour palette chose to go dark with their Statement uniforms, like Boston. The Celtics don’t have much to work with outside of their traditional green and white, and their alternates in the past have ranged from ‘whatever’ to ‘why are they wearing these again?’ I’m mostly indifferent on their black Statement editions, but the more I see them, the more I talk myself into them.
Not all uniforms are going to be liked by everyone, that’s just an impossible ask for Nike. But it’s nice to see the brand taking some chances as far as looks, while also innovating. It’s fair to say the NBA is in good hands for the coming years.
The Statement editions will be available November 20 on nike.com/nba. For UAE customers, an authentic LeBron James jersey will go for Dh799, while a swingman Kevin Durant jersey will cost Dh369.
And you thought Danny Ainge had lost his gambling touch.
After countless near-trades and moments of asset hoarding, the Boston Celtics general manager reminded everyone he isn’t afraid to pull the trigger at any time and on anyone.
The move to trade face-of-the-franchise Isaiah Thomas, along with valuable wing Jae Crowder and, of course, the crown jewel Brooklyn Nets 2018 draft pick, for Kyrie Irving is Ainge’s biggest swing for the fences yet in the Celtics’ current rebuild.
It’s aggressive. It may even be unnecessary. But there’s no doubting it’s a bold, high-variance play that Ainge hopes will result in raising Boston’s ceiling even further.
Because as it stood before the trade, things were going just swimmingly for last season’s Eastern Conference top seed. It truly seemed like Ainge finally had what he wanted – two timelines, one for the present and one for the future, to build on simultaneously.
The only problem, however, was a decision on Thomas loomed next offseason that may have locked the Celtics into a third, alternate timeline where the present and future don’t fully overlap.
It may seem overly cautious to not want to pay top dollar for a player coming off one of the most efficient scoring seasons in history, resulting in a top-five finish in MVP voting and an All-NBA Second Team selection – let alone having helped rebuild the franchise and capturing the city’s heart – but Thomas, a 5’9″ guard who will be 29 next summer and is currently recovering from a bad hip, comes with undeniable risk.
Yet, the biggest gamble Ainge is taking and what is likely his number one reason for making the move, is Irving not having reached his full potential.
— Boston Celtics (@celtics) August 23, 2017
At 25, arguably the league’s best one-on-one player is just entering his prime with a history of being a clutch-time performer capable of coming through in the biggest moments on the biggest stage.
Put him in Brad Stevens’ motion-based offence and watch him reach another level, as so many players under the Celtics coach have done.
This is also a bet on Irving as a person. You wanted to get out of LeBron James’ shadow and be a leader? Here you go.
For the Cavaliers, the trade is a home run. Newly-appointed general manager Koby Altman has managed to keep the team strong right now as they vie for another title with James, while also restocking the cupboard should LeBron bolt.
With as little leverage as Cleveland had, Ainge certainly overpaid, but in the larger context the Celtics had the margin to do just that for the chance to solidify their future.