Ever noticed a skateboarder balancing, rolling, turning and then falling, only get up and do it all over again? He practices for hours, day in and day out, irrespective of the risks involved, just so that he can take his already perfected kickturn to an all-new level.
No, he’s not looking to beat competition. The only thing he’s competing with is his own limit. It’s not about a goal. It’s about getting hooked on to the sense of achieving it. It’s not about being good at something. Because being good isn’t really good enough and you can always be better than what you are.
There are those who are passionate about what they do. And then there are those who pursue their passion with an unbridled obsession. Oakley’s new global of campaign ‘One Obsession’ salutes 450 athletes who have defied expectations and pushed limits to achieve the extraordinary.
One such athlete is Eric Koston – an American skateboarder whose obsession, which was born and bred on the streets of L.A., took him from being the kid next door to a skateboarding legend.
Watch One Obsession by Oakley here :
While his story is unveiled on March 17, 2015, Oakley invites you to celebrate your obsession by participating in the #LIVEYOURS movement. Whether it’s scaling a mountain, following a secret trail or battling waves, share your passion and Oakley will reward your obsession by giving you access to athletes who inspire you.
For more information, visit http://uk.oakley.com/en/one-obsession
