Countdown to the Dubai Marathon: Adidas launches Dubai Run Greatness campaign

Sport360 staff 16:47 18/01/2016
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  • adidas Ultra Boost footwear is avilable across all adidas retail stores.

    There is a motivation behind every athlete; a reason that propels them forward through every kilometre and compels them to cross the finish line. adidas is encouraging the running community in the UAE to come together and share their motivation using #WhyIRunDubai.

    To kick-start the campaign ahead of the Dubai Marathon, three adidas ambassadors including World Record breaker and personal trainer, Lee Ryan, and long distance runners, Anne-Marie Hyryläinen and Brahim Slimani, have shared their story.

    “I run because it challenges me to keep moving forward no matter what obstacles are thrown in your way,” says Lee Ryan, a three time Guinness World Record breaker. “I’m excited to take on the Dubai Marathon this year. With so many renowned runners taking part, finding the energy where you need it most will be crucial!”

    Representing Finland at the Rio 2016 Olympics this year, Anne-Marie Hyryläinen says: “I run because running is my passion. It is a way of my life. When I run, I feel really alive and I am living my dream. I have always had a dream that one day I will run in the Olympic Games. I run in Dubai because it is my ’Road to Rio’.

    “I am proud that I can compete in my hometown. I hope that I can be a good example to other women and young people, that they can follow their own dreams and turn them to reality.”

    adidas Ultra Boost footwear retails at AED 795 and is available at www.adidas.ae and across all adidas retail stores. Be part of the conversation and share your #WhyIRunDubai story @adidasrunning and @adidasMENA.

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