After the resounding success of The Color Run, presented by Activelife, in Dubai last December, the “happiest 5k on the planet” returns to the UAE this Saturday, March 29, but this time will take place at Yas Island in Abu Dhabi.
With a new venue and new sponsors, and great prizes and promotions on offer for the runners, this will be the first Color Run in the world to be hosted by a Formula One track.
The iconic car brand MINI has come on board as the ‘Official Wheels’ of the event, which will see thousands of enthusiasts enjoying the spectacular surroundings of Yas Marina Circuit, the hosts of the annual Abu Dhabi Grand Prix. Runners and spectators will get to witness the launch of the eagerly-anticipated, all new MINI Hatch at the Color Run this weekend.
The Color Run will begin when the MINI Hatch wrapped in official branding leads waves of Color Runners over the start line at the circuit.
In the lead up to the event, fans will have the opportunity to win a MINI for the weekend if they spot one of the three branded cars driving around key Abu Dhabi locations and send a picture to MINI’s social media channels.
Color Runners will also have the chance to win a MINI for the weekend on the day by taking the ‘craziest photo’ at the MINI photo booth.
Participants will also be rewarded for their day’s efforts with a luxurious stay at official hotel partner Yas Viceroy Abu Dhabi, who are offering a preferential rate via the official website www. thecolorrun.ae/Abu-Dhabi.
Visitors to their Facebook page can win a two-night stay at the hotel by entering their special Color Run competition. After a morning of being doused from head to toe in colour on the five kilometre course, followed by the color-throwing extravaganza at the famous ‘Finish Festival’, Yas Waterworld is offering Color Runners the perfect remedy.
Partnering as the official water park of The Color Run , Abu Dhabi’s latest attraction is inviting participants to come and ‘wash off at Yas Waterworld’ with a special 50 per cent discount.
Greg Sproule, managing director of IMG Middle East, said: “The Color Run fun doesn’t have to end with the ‘Finish Festival’. Located just 45 minutes from Dubai, Yas Island and our official partners have everything you need to escape the everyday, and add some colour to what will make a spectacular weekend.”
The Color Run burst onto the Middle East scene in December 2013, when the sold out Dubai event saw 9,000 Color Runners dance, walk and run their way around the course in a kaleidoscope of fervour.
Participants can still sign up for the Abu Dhabi Color Run by logging on to their website but you will need to act quickly as registration will close at 17:00 today (Thursday, March 27).
Entries to the event on Saturday, March 29, cost Dh140 and include a gift pack, an event t-shirt, sweat-band and colour pack. In keeping with The Color Run’s tenet of giving back to the community, $1 from every registration will be donated to charity through Just Giving.
All in all, it sounds like a perfect day out.
