Register now for second edition of Dubai Color Run

Denzil Pinto 07:34 08/09/2014
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  • Smile while you run: There’s a good reason why the event is dubbed as the “Happiest 5km on the Planet”.

    The popular Color Run returns for its second straight year in Dubai this November, and registrations are now open.

    Taking place at the Dubai Autodrome on Saturday, Novem­ber 29, the Color Run, organised by IMG and presented by Daman’s ActiveLife, has been dubbed as the ‘Happiest 5km on the Planet’, and it’s easy to see why.

    The Color Run has become the single largest event series in the United States and is proving to be very popular around the world, staged in 45 different countries.

    The UAE hosted its first ever Color Run in December 2013 that saw ActiveLife ambassador and Olympic double gold medallist Kelly Holmes and triathlete Omar Nour among the 8,500 participants in Dubai.

    A few months later, Abu Dhabi’s Yas Marina Circuit made its Color Run debut in March which saw participants aged as young as one to a 100-year-old.

    And the Dubai event will be no different this year. It’s up to you on how you complete the 5km distance with your friends and family – whether you walk, crawl or dance, you’re guaranteed to have a smile on your face. The popular event will see a kaleidoscope of runners showered in vibrant col­oured powder as they pass through the course’s four colour stations with only two rules to follow: turn up in immaculate white and cross the finish line plastered in colour.

    With the main emphasis of pro­moting a healthy lifestyle, Dr Sven Rohte, chief commercial officer of Daman, who are sponsoring the event, said: “Following the tremen­dous success of the first two Color Runs in Dubai and Abu Dhabi, we are excited to be bringing the Color Run back to Dubai Autodrome.

    “It’s clear that this event just keeps getting bigger and better as do the smiles on the faces of the UAE’s Color Runners. There is really no better way to get active and have a great time with friends and family.”

    And Greg Sproule, managing director of IMG Middle East, is calling for people to turn up in huge numbers in November.

    He said: “The Color Run delivers everything that people love – a chance to escape everyday life, to have fun with friends and fam­ily and to let go and get a little bit messy.

    “It’s a joy to organise because it ignites such great excitement and happiness in people.”

    People are being urged to sign up as soon as possible online or by visiting an Adventure HQ store. Online entries close at 17:00 on October 15, with in-store registra­tions closing on November 26.

    Entries cost Dh140 which include a gift pack, an event t-shirt, sweatband and colour pack. Of eve­ry registration, $1 will be donated to Just Giving, so your participa­tion will make a big difference.

    What: The Color Run
    Where: Dubai Autodrome
    When: Saturday, November 29
    Contact: Sign up online at www.thecolorrun.ae or at Adventure HQ stores. 

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