The Color Run presented by Daman’s ActiveLife has announced the event will once again be supported by Dubai Sports Council in a joint bid to drive healthier and more active lifestyles throughout the UAE.
The two groups will work with organisers to build fitness awareness across the community in the build-up to and during the event.
The ‘Happiest 5k on the Planet’, is presented by National Health Insurance Company – Daman’s ActiveLife initiative, and provides an untimed, unpressurised and family-friendly exercise environment that aims to combat obesity and excite people about getting fit and active.
Dr. Sven Rohte, Chief Commercial Officer at Daman, presenting partner of the event said: Each year we are seeing an increase in both the number of fitness related events taking place in the UAE, as well as the number of UAE residents who are choosing to take part in them.
"We are pleased to see so many people taking an active involvement in their health and improving their fitness levels by training for events including The Color Run.
“This year marks the third year of The Color Run in Dubai, and we are looking forward to seeing many new and returning faces taking part this year. Daman is pleased to be a continuing sponsor of this fun and worthwhile fitness event.”
H.E. Saeed Harib, Secretary General of the Dubai Sports Council, added: “The Color Run presented by Daman’s ActiveLife has proven to be an extremely popular event in Dubai, attracting more than 20,000 participants since it launched in 2013.
"Both the event and Daman’s ActiveLife share our own aspirations of creating accessible platforms for exercise that will lead to a healthier community and nation.”
Entries are now officially on sale, following a sold-out ‘early bird’ summer promotion that saw thousands book their spot in this year’s event.
Aspiring Color Runners can sign up for the November 21 event at retail partner Adventure HQ’s JBR and Times Square (Dubai), and Dalma Mall (Abu Dhabi) stores.
Entrants will receive their Race Packs in-store, which have undergone a colorful makeover with a new vibrant t-shirt and rainbow headband. Adventure HQ now stocks official The Color Run merchandise including tutus, sunglasses, socks and trucker caps.
Entries are on sale now at www.thecolorrun.ae and Adventure HQ stores and cost AED 160, including the supercharged new Race Packs.
In keeping with The Color Run’s tenet of giving back to the community, $1 from every registration will be donated to Friends of Cancer Patients charity through the Just Giving platform.