SPIA 2017: Middle East sports industry leaders honoured at Madinat Jumeirah

The 2017 SPIA Awards took place on Tuesday night at Fort Island, Madinat Jumeirah in Dubai.

Sport360 staff
by Sport360 staff
11th April 2017

article:11th April 2017

The fifth Sports Industry Awards (SPIAs) took place on Tuesday night, with the region’s leaders in sport honoured during a glitzy gala event in Dubai.

Organised by Sport360° and held at Madinat Jumeirah’s Fort Island, the 2017 edition saw gold, silver and bronze gongs handed out across 16 categories.


The big winner on the night was adidas and Light Blue, who took home both the Best Integrated Sports Marketing Campaign of the Year and Best Sports Brand, Retail or Product Activation of the Year for their First Never Follows campaign.

Zayed Sports City was named Best Sport & Recreation Facility of the Year and the Abu Dhabi Grand Prix was named Best Live Experience at a Professional Sports Event, giving the UAE capital two big wins.

Abu Dhabi wasn’t done there with Abu Dhabi Motorsports Management/Starcom also claiming gold in the Best Use of Social Media in Sport of the Year  campaign thanks to TriYAS’ Make yourself great again campaign.

You can see the full list of winners at SPIA 2017 below…

Best Integrated Sports Marketing Campaign of the Year
GOLD – 
Adidas (First Never Follows) LightBlue
SILVER – 
Shazam Me Garage366 SILVER
BRONZE – 
Access to Play Sun & Sand Sports

Best Sport Event Marketing Campaign of the Year
GOLD – 
du Football Champions Inspiratus
SILVER – 
Abu Dhabi HSBC Championship Abu Dhabi Sports Council / IMG
BRONZE – 
Million Dirham Putt Emirates NBD / Wasserman

Best Use of Social Media in Sport of the Year
GOLD – 
TriYAS – Make yourself great again! Abu Dhabi Motorsports Management / Starcom
SILVER – 
beIN SPORTS EURO 2016 OMD / beIN SPORTS

Best Amateur Sport Event of the Year (UAE Only)
GOLD – 
FIGHTING FIT DUBAI, Powered by Under Armour ‘FIGHT NIGHT’ Nomad Productions
SILVER – 
Abu Dhabi Swimming Festival by Daman’s ActiveLife Professional Sports Group / Abu Dhabi Sports Council
BRONZE – 
The Color Run presented by Daman’s ActiveLife IMG

Best Amateur Sport Event of the Year (MENA Only)
GOLD – 
Dolphin Energy Doha Dash (Qatar) Professional Sports Group 
SILVER – 
Sportscode 5k Sundays (Lebanon) Sportscode

Best Youth Development Project of the Year
GOLD – 
Eish Al Tahadi Saudi Telecom Company / Intigral 
SILVER – 
Player Pathway Program UAE Rugby Federation
BRONZE – 
ADIB Future Champions League ADIB / IMG

Best Sport CSR Initiative of the Year
GOLD – 
ADIB Future Champions League ADIB / IMG
SILVER – 
Boost Turret ME
BRONZE – 
MoneyGram Cricket Ke Badshah – Kingdom of Saudi Arabia. DPM Event Management / MoneyGram
BRONZE – Active Life by Daman Daman

Best Sports Brand, Retail or Product Activation of the Year
GOLD – 
First Never Follows – Retail Speed Tunnel LightBlue / Adidas
SILVER – 
Climachill – Not Made For Normal LightBlue / Adidas

Best Sponsorship of a Sport or Sports Event of the Year
GOLD – 
Saudi Telecom Company Sponsorship of Football
SILVER – 
HSBC HSBC Sevens Series
BRONZE – 
Fatima Bint Mubarak Academy Fatima Bint Mubarak Ladies Open

Best Sport & Recreation Facility of the Year
GOLD – 
Zayed Sports City
SILVER – 
Dubai Autodrome

Best Indoor Sport & Leisure Offering of the Year
GOLD – 
Bounce Abu Dhabi
SILVER – 
Adventure HQ, Adventure Zone in Yas Mall, Abu Dhabi

Best Sport Agency or Organization of the Year
GOLD – 
IMG
SILVER –
 Intigral Sports

Best Event Supplier of the Year
GOLD – 
Eclipse
SILVER – 
Harlequin

Best Live Experience at a Professional Sports Event
GOLD – 
Abu Dhabi Grand Prix
SILVER – 
Abu Dhabi HSBC Golf Championship
BRONZE – 
Abu Dhabi Tour

Best Sport F&B Venue of the Year
GOLD – 
Kickers Sports Bar
SILVER – 
Buffalo Wild Wings
BRONZE – 
Bidi Bondi

Best Sports Youth Academy or Organization of the Year
GOLD – 
East Sports Management
SILVER – 
RU Active Netball
BRONZE – Spanish Soccer Schools


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