SPIA 2017: Middle East sports industry leaders honoured at Madinat Jumeirah

Sport360 staff 00:21 12/04/2017
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  • The fifth Sports Industry Awards (SPIAs) took place on Tuesday night, with the region’s leaders in sport honoured during a glitzy gala event in Dubai.

    Organised by Sport360° and held at Madinat Jumeirah’s Fort Island, the 2017 edition saw gold, silver and bronze gongs handed out across 16 categories.

    The big winner on the night was adidas and Light Blue, who took home both the Best Integrated Sports Marketing Campaign of the Year and Best Sports Brand, Retail or Product Activation of the Year for their First Never Follows campaign.

    Zayed Sports City was named Best Sport & Recreation Facility of the Year and the Abu Dhabi Grand Prix was named Best Live Experience at a Professional Sports Event, giving the UAE capital two big wins.

    Abu Dhabi wasn’t done there with Abu Dhabi Motorsports Management/Starcom also claiming gold in the Best Use of Social Media in Sport of the Year  campaign thanks to TriYAS’ Make yourself great again campaign.

    You can see the full list of winners at SPIA 2017 below…

    Best Integrated Sports Marketing Campaign of the Year
    GOLD – 
    Adidas (First Never Follows) LightBlue
    SILVER – 
    Shazam Me Garage366 SILVER
    BRONZE – 
    Access to Play Sun & Sand Sports

    Best Sport Event Marketing Campaign of the Year
    GOLD – 
    du Football Champions Inspiratus
    SILVER – 
    Abu Dhabi HSBC Championship Abu Dhabi Sports Council / IMG
    BRONZE – 
    Million Dirham Putt Emirates NBD / Wasserman

    Best Use of Social Media in Sport of the Year
    GOLD – 
    TriYAS – Make yourself great again! Abu Dhabi Motorsports Management / Starcom
    SILVER – 
    beIN SPORTS EURO 2016 OMD / beIN SPORTS

    Best Amateur Sport Event of the Year (UAE Only)
    GOLD – 
    FIGHTING FIT DUBAI, Powered by Under Armour ‘FIGHT NIGHT’ Nomad Productions
    SILVER – 
    Abu Dhabi Swimming Festival by Daman’s ActiveLife Professional Sports Group / Abu Dhabi Sports Council
    BRONZE – 
    The Color Run presented by Daman’s ActiveLife IMG

    Best Amateur Sport Event of the Year (MENA Only)
    GOLD – 
    Dolphin Energy Doha Dash (Qatar) Professional Sports Group 
    SILVER – 
    Sportscode 5k Sundays (Lebanon) Sportscode

    Best Youth Development Project of the Year
    GOLD – 
    Eish Al Tahadi Saudi Telecom Company / Intigral 
    SILVER – 
    Player Pathway Program UAE Rugby Federation
    BRONZE – 
    ADIB Future Champions League ADIB / IMG

    Best Sport CSR Initiative of the Year
    GOLD – 
    ADIB Future Champions League ADIB / IMG
    SILVER – 
    Boost Turret ME
    BRONZE – 
    MoneyGram Cricket Ke Badshah – Kingdom of Saudi Arabia. DPM Event Management / MoneyGram
    BRONZE – Active Life by Daman Daman

    Best Sports Brand, Retail or Product Activation of the Year
    GOLD – 
    First Never Follows – Retail Speed Tunnel LightBlue / Adidas
    SILVER – 
    Climachill – Not Made For Normal LightBlue / Adidas

    Best Sponsorship of a Sport or Sports Event of the Year
    GOLD – 
    Saudi Telecom Company Sponsorship of Football
    SILVER – 
    HSBC HSBC Sevens Series
    BRONZE – 
    Fatima Bint Mubarak Academy Fatima Bint Mubarak Ladies Open

    Best Sport & Recreation Facility of the Year
    GOLD – 
    Zayed Sports City
    SILVER – 
    Dubai Autodrome

    Best Indoor Sport & Leisure Offering of the Year
    GOLD – 
    Bounce Abu Dhabi
    SILVER – 
    Adventure HQ, Adventure Zone in Yas Mall, Abu Dhabi

    Best Sport Agency or Organization of the Year
    GOLD – 
    IMG
    SILVER –
     Intigral Sports

    Best Event Supplier of the Year
    GOLD – 
    Eclipse
    SILVER – 
    Harlequin

    Best Live Experience at a Professional Sports Event
    GOLD – 
    Abu Dhabi Grand Prix
    SILVER – 
    Abu Dhabi HSBC Golf Championship
    BRONZE – 
    Abu Dhabi Tour

    Best Sport F&B Venue of the Year
    GOLD – 
    Kickers Sports Bar
    SILVER – 
    Buffalo Wild Wings
    BRONZE – 
    Bidi Bondi

    Best Sports Youth Academy or Organization of the Year
    GOLD – 
    East Sports Management
    SILVER – 
    RU Active Netball
    BRONZE – Spanish Soccer Schools

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