Du Tough Mudder, the world-renowned obstacle course challenge and leading active lifestyle brand, will return to the Middle East from 8th-9th December 2017.
Following the success and high demand from the inaugural event in Dubai in December 2016, du Tough Mudder will return once again for thousands of new and returning Mudder to escape the ordinary and face the ultimate challenge of physical strength, stamina and mental grit.
Registration opens on the May 17 at 3pm at www.toughmudder.ae for a special 72 hour ‘Early Bird’ priority window for du customers to take advantage of a special discounted price. General release will follow on Sunday 21 May at 12 noon.
Taking place on the grounds of the Hamdan Sports Complex, du Tough Mudder, which is organised by IMG in partnership with du and Tough Mudder, Inc. and in cooperation with Dubai Sports Council, is an untimed and team-orientated challenge with larger than life mud-drenched obstacles designed around the values of courage, personal accomplishment, teamwork and fun.
Known as ‘probably the toughest event on the planet’ with its multi-distance courses, du Tough Mudder guarantees you will cross the finish line with more friends than you started with and be part of the 2.5 million Tough Mudder participants around the world who are part of Mudder Nation.
For 2017, du Tough Mudder will introduce a selection of new obstacles over the coming weeks while signature 2016 obstacles return for 2017.
Among those returning are Arctic Enema 2.0 (a head-first plunge into ice cold water), Electroshock Therapy (the infamous final obstacle on the Tough Mudder Full which requires a muddy sprint through dangling electric wires charged with over 10,000 volts of electricity) and the Block-Ness Monster where Mudders will have to work together to push, pull and roll their way through 60 feet of slick, rotating barriers in a waist-deep water pit, putting team to the ultimate test on this fun and challenging obstacle.
For the younger thrill-seekers, we warmly welcome back du Mini Mudder, the 1.5km obstacle course mud run giving kids aged 7-13 the chance to work as a team and experience the excitement of adventure.
“We are proud to bring du Tough Mudder back to the Middle East.” said Abdulwahed Juma, Executive Vice President – Brand and Corporate Communications, du. “Our focus in the UAE is to bring the best experiences to our customers, by adding life to life.
Tough Mudder is a globally acclaimed challenge which our customers loved last year; we look forward to attracting even more participants this year.”
Greg Sproule, Managing Director of IMG Middle East, said: “This challenge has united millions of active, fun-seeking individuals across the planet and we are thrilled to bring this incredible experience of du Tough Mudder back to the Middle East in partnership with du and in cooperation with Dubai Sports Council.
We are also taking great steps this year to even further enhance the participant experience for 2017. With its challenging obstacles, du Tough Mudder is the ultimate adventure that requires teamwork and camaraderie and will leave you with life long memories.”
H.E. Saeed Hareb, the Secretary General of Dubai Sports Council said, “The Dubai Sports Council is keen to support any event or project which motivates UAE residents to enrol in sports and various fitness activities, helping to promote a healthier lifestyle.
We are thrilled to support the return of du Tough Mudder which attracted thousands of sport and outdoor activity enthusiasts from all walks of life.
With the return of this global event, Dubai is proving that it’s an important sporting hub within the GCC and across the globe.”
Will Dean, CEO & Founder of Tough Mudder, said, “It was amazing to see how Dubai embraced du Tough Mudder last year and we’re thrilled to be returning later this year. With the introduction of a new obstacle – the Augustus Gloop – together with our epic team-driven obstacles we will create the ultimate life-changing adventure for thousands of new and returning Mudders of the Middle East.”
So, grab your friends and colleagues and sign up now for this adrenaline pumping challenge and experience a life-changing adventure.