Emirates Global Aluminium adds Abu Dhabi HSBC Championship to golf portfolio

Sport360 staff 16:01 17/10/2017
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  • The Abu Dhabi HSBC Championship has been renamed following a partnership deal with Emirates Global Aluminium.

    The deal means that EGA is now backing both key UAE championships on the early-start Desert Swing – the other being the Omega Dubai Desert Classic.

    Abdulla Kalban, EGA’s Managing Director and CEO, said the partnership is a way for EGA to contribute further to the development of the UAE.

    “Golf has played an important role in putting the UAE on the global map, spurring tourism as well as improving the quality of life of UAE residents,” said Kalban.

    “With this new partnership in place, we look forward to the country’s iconic golf tournaments making further contributions to the nation’s economy and society.”

    His Excellency Aref Al Awani, General Secretary of Abu Dhabi Sports Council, which hosts the annual championship, said the partnership would significantly strengthen the tournament’s profile and offering.

    “We have been working behind the scenes for some time to secure strong, local support for the Championship to allow us to expand its reach,” said Al Alwani.

    “This deal brings significant benefits to the tournament, our new partner and the UAE community at large. It gives us more resources to yet again improve the overall spectator experience, will deliver greater local, regional and international exposure for EGA.”

    The Abu Dhabi tournament has gone from strength-to-strength since its launch in 2006, attracting the strongest field of the European Tour season outside the Majors and World Golf Championships.

    “We have consistently attracted the game’s biggest names including the likes of Dustin Johnson, Rickie Fowler, Rory McIlroy, Jordan Spieth, Henrik Stenson, Phil Mickelson and Tiger Woods and we plan to maintain the calibre of field,” added Al Awani.

    “We have also, together with the unwavering eight-year support of our headline supporter HSBC, built an off-course offering which is the envy of many and a significant draw in its own right – we hope to enhance this further with EGA’s backing.”

    The 2018 Abu Dhabi HSBC Championship Presented by EGA will run from January 18 – January 21 with Abu Dhabi Sports Council looking to top this year’s turnout of over 69,000 spectators.

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