Joshua has confirmed his participation in the city-wide fitness initiative, vowing to play his part in encouraging people to boost their physical activity and commit to a healthy lifestyle.
Joshua’s impressive career has seen him win all of his 18 fights at Amateur level, including winning the Senior ABA Championships in 2010.
The following year, Joshua made his mark on the global boxing scene by representing Britain at the 2012 London Olympic Games, where he won gold in the Super Heavyweight division.
In 2013, Joshua turned professional, signing with Matchroom Boxing, and for the next three years he remained undefeated in 19 fights, including his successful defence of the Heavyweight belt he won in April 2016 against USA’s Charles Martin.
Speaking ahead of his Dubai Fitness Challenge appearance, Joshua said: “It’s been a year since my last trip to Dubai and I am excited to be going back again to be part of the inaugural Dubai Fitness Challenge. It’s a great initiative that encourages people to get active for 30 minutes daily for 30 days. I am committed to getting people moving and I’m looking forward to being part of this fitness movement. Yallah! See you there!”
Dubai Fitness Challenge has been created to motivate Dubai’s citizens, residents and visitors to boost their physical activity and commit to 30 minutes of daily activity for 30 days.
Running from 20 October to 18 November 2017, the Challenge encompasses all forms of activity – from beach cricket, cycling and football, to paddle-boarding, team sports, walking and yoga, as well as everything in between.
All ages and fitness levels are encouraged to participate individually or with friends, family and colleagues, and enjoy new and exciting ways to improve their fitness levels. Participants can track their performance on the Dubai Fitness Challenge app.
Her Excellency Noura Al Kaabi, the UAE Minister of Culture and Knowledge Development, has described the Dubai Women’s Triathlon as a platform for “positivity and happiness” after watching more than 250 women of different nationalities cross the finish line in the first such event of its kind in the Middle East.
Organised by the Women’s Sports Committee of the Dubai Sports Council in association with the Dubai Ladies Club, the newest addition to Dubai’s sporting calendar got off to a successful start on Friday, attracting both triathlon regulars and first-time enthusiasts, including more than a 100 Emiratis, who were assured of complete privacy as no men were allowed near the swimming competition. Even the lifeguards were ladies.
“This triathlon is a celebration of being in a place that is inclusive,” said Al Kaabi, the guest of honour at the presentation ceremony at Dubai Ladies Club, after presenting medals to the top three in each category.
“You have many communities – Emiratis and non-Emiratis, and I am really proud of seeing all of them participating. It’s the first event of its kind here in the Middle East, yet you can feel the vibe. You can also predict that we are going to have more participation in the future.
“This is an important platform for positivity, for also promoting happiness, promoting the quality of life. So therefore you can see all of the elements that we are working on from a government perspective - the community perspective and sports perspective are combined here to achieve such goals.”
The Dubai Fitness Challenge has hearts pumping across the city with thousands of participants aiming to complete 30 minutes of activity every day for thirty days.
And in an innovative approach, IFA, the largest grassroots football program in Dubai, has embraced the challenge by inviting parents of their players to join in with the children for the final 30 minutes of every coaching session; as well as offering a 30 per cent discount on sessions and 30 hours of free pitch space.
Importantly for IFA however, the focus is not just on the 30 day challenge (which commented on October 20), but on creating a legacy from the challenge which will continue indefinitely as a lifelong fitness program, with the aim of making Dubai the world’s most active city.
IFA, which recently became the first football academy in the UAE to partner with Coerver Coaching, the world’s leading football coaching program, intends to create the legacy through the launch of a first of its kind interactive app, IFASport, which is designed to help each player develop and succeed, not only in football but also in all spheres of their lives.
The app, developed by IFA, fuses a safe social media environment with a health and fitness tracker to record performance, track growth, development and achievements and create challenges for friends to compete against each other. It can also be used to track academic progress and performance, as well as other activities or interests.
IFA Technical Director Tommy Wingrove said: “The Dubai Fitness Challenge is an excellent initiative and we are delighted to be a part of it.
“It’s been a great success inviting the parents to join their children to get their 30 minutes of activity, and the Challenge is the ideal opportunity to kickstart a lifelong fitness program encouraged by the use of the app.
“Our aim is to keep the momentum from the Dubai Fitness Challenge going, ultimately contributing to Dubai becoming the most active city in the world.”
The app also allows parents and players to engage directly with the coaches and the academy to book training sessions and facilities, view performance and assessment reports from coaches, as well as receive tips and training drills.
Wingrove added: “The app also encourages parents to engage with their children and the application can be extended to academic activities and any other areas of interest in the child’s life. We are planning to make the app available to any interested groups and organisations as it can be easily adapted to a variety of situations.”
He continued: “It’s an exciting time for IFA, with the new partnership with Coerver we are really raising the standard for our elite players, and with the activities associated with the Dubai Fitness Challenge and the release of the app we are continuing to grow our grass roots base and encourage more participation across the emirate.”