Dubai Muscle Show ticks all the boxes when it comes to health and fitness

Sport360 staff 17:49 19/11/2017
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  • Gathering the world’s biggest athletes, quite literally, as well as the region’s most honed physiques and over 150 of the leading sports nutrition, fitness and bodybuilding brands, the second Dubai Muscle Show is set to welcome more than 20,000 fitness enthusiasts when it opens next month at its new home at Dubai World Trade Centre.

    But if you think the December 8 and 9 bodybuilding and fitness extravaganza is all muscle, brawn and rock-hard abs, think again – this year’s edition is more inclusive than ever.

    Whether you can squat twice your bodyweight or simply enjoy getting a sweat on at your local gym, these Dubai Muscle Show features will keep you entertained throughout the weekend.

    DMS ACTIVE

    DMS Active, the Middle East’s leading international fitness and active living event, is debuting alongside Dubai Muscle Show this year. It’s a new link that ensures everyday fitness enthusiasts who are more interested in staying healthy than building up their arms to rival Arnold Schwarzenegger can still enjoy Dubai Muscle Show.

    Comprising activewear brands such as Workout Empire and Reebok, and nutrition brands including Kcal, SciMx and PhD Nutrition, DMS Active will present a number of interactive features, educational events and fitness demonstrations designed to inspire the show’s 20,000-plus visitors.

    With a series of meet-and-greets with influencers, athletes and health professionals, as well as competitions, sample giveaways and demos of the latest fitness and exercise classes, DMS Active is for everyone.

    INFO: December 8-9 from Dhs50. Tickets available at tickets.virginmegastore.me/ae

    REEBOK LES MILLS LIVE DUBAI

    Global fitness giant Les Mills will take over DMS Active on December 9 with a special one-off event designed to get Dubai sweating.

    Part of a series of worldwide fitness festivals, this all-day training session has been known to hold up to 6,000 exercisers and is suitable for participants of all fitness levels.

    Kicking off at 8am and running all the way through to 7pm, classes include Bodypump104, Bodystep110, Les Mills Sprint10, Bodycombat74 and Bodyattack100 all hosted by Les Mills programme directors, Rachel Newsham and Lisa Osborne.

    INFO: Tickets start from AED299 and up to six classes can be reserved on booking

    Reebok Les Mills Live Dubai

    CROSSFIT GOLDBOX GOLD RUSH COMPETITION

    The Middle East’s premier CrossFit competition, this year’s competition will see 100 male and female competitors battle it out over a full day of gruelling events on December 8 that will challenge even the most elite athletes in this high-intensity fitness craze.

    Viewing is open to all DMS Active ticket holders and is not to miss if you’re in need of some serious fitness and physique motivation.

    INFO: Pairs must be of the same sex, to register please email [email protected] or [email protected], closing date for registration is Nov 23, 2017

    DUBAI POLE CUP

    The Middle East’s first-ever pole-fitness competition, the Dubai Pole Cup aims to promote pole fitness as both a sport and an art in the region.

    With Amateur, Semi-pro, Professional and Male categories all announced, competitors will be flying in from all over the world, with some of the most recognised names in the industry already signed up.

    INFO: Applications are now closed; to reserve your seat to watch the show email [email protected]. Seats are available to anyone with a DMS Active ticket

    GRAVITY PARKOUR RUN

    Don’t miss the UAE’s first-ever Parkour competition on December 9, as competitors jump, climb, rock and roll across a custom-designed set up.

    Participants will be graded by judges based on their style, and you can bet on each and every man and woman bringing their urban A-game.

    INFO: To register, [email protected]; observers must hold a valid DMS Active ticket

    Training sessions CrossFit competitions fitness model searches and cel

    MUSCLE & FITNESS MODEL SEARCH

    Think you’ve got what it takes to become the new face of Muscle & Fitness Middle East magazine? Open to anyone over 18 years old, one male and one female will be chosen to grace the front cover, with entries judged on a combination of a healthy lifestyle, fit body, charisma, glamour, stage presence and the ability to project yourself as a global fitness personality.

    Comprising two rounds (swimwear and eveningwear for men and sportswear and evening gown for women), there will also be a cash prize for the lucky winners.

    INFO: December 8-9 from 7pm onwards, AED1,800 entry fee that includes customized sports clothing, spray tanning and a promo video on social media; visit dmsactive.com to enter

    The Dubai Muscle Show takes place from December 8-9 at DWTC in Zabeel Halls 5 & 6. General Admission tickets start at AED75 for single day passes, with AED100 tickets on the door. Weekend passes are available for AED100 and AED150 tickets on the door.

    VIP tickets for both days cost AED500. General admission for the Reebok Les Mills Live event cost AED299 with VIP tickets available for AED479.

    Tickets are available at: https://tickets.virginmegastore.me/ae/sports/5084/dubai-muscle-show and https://tickets.virginmegastore.me/ae/sports/5245/dms-active

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