Your body. Your progress. Together – that is what the team behind new UAE-based activewear brand Elevaete stand for.
Their mission is to create a line of high quality activewear that supports women in the UAE on their fitness journeys and encourage them to live ‘elevaeted’ lives.
With that in mind, they’re introducing their first limited-edition piece, the ‘Emira-Tee’ in honour of the upcoming UAE National Day.
This ‘made in UAE’ cropped tee can take you everywhere, from the dumbbells to the ‘dukkan’, with mesh panels for ventilation in signature Emirati colors and a play on the traditional team jersey.
You can wear it on its own, or layer it with a colour of your choice underneath.
With this being UAE National Day weekend, the first 45 customers will get two day passes to the Spa at the Anantara Palm Resort to celebrate the nation’s 45th year.
Elevaete is the brain child of UAE-born-and-raised duo Dana Miskulnig and Tanvi Malik. They’ve paired up to give a welcome boost to the female fitness community in the Emirates. Their first release is the Emira-Tee but a four-piece collection in two colour ways will follow shortly.
“Elevaete began with the purpose of providing products for empowerment and a community for encouragement,” says Malik. “The UAE has shown us what growth and achievement can look like so we wanted to celebrate it with pride through our first garment, the Emira-Tee.
“Representing this country that has become home to us all, we created a play on the traditional team jersey with large lettering on the back and embroidered details along the side with the year of nationalisation as well as our brand logo.
“The mesh panels across the front are in the colours of the flag as a design feature as well as for breathability during training.”
‘Community’ is the keyword behind this brand. During Elevaete’s launch last Monday, Miskulnig and Malik brought together a group of inspirational women from the UAE community, not just to share with them their exciting plans, but to connect them together with the common goal of empowerment.
Whether your fitness aspirations are lofty or modest, this activewear line is created by women, for women, and will suit your needs.
We rate it: 10 out of 10: With a strong message behind the brand and an awesome fit and design of the Emira-Tee, this is a perfect purchase for this UAE National Day weekend.
We take a look at the latest sporting releases across books, films, games and apps as well as some other classics that you should be looking to buy.
Do you already have these in your collection or want to add them?
Where to buy: desertcart.ae
Author Joe McGuinness spent a season with tiny Italian town side Castel di Sangro. Their debut season in Serie B involved scandals, an emotionally compelling relegation battle and a clutch of fairytale performances.
The Secret Race
Where to buy: whizz.ae
Published just days before the USADA report confirmed the systemic doping of Lance Armstrong’s cycling team. To this day, it provides the most in-depth and gripping account of what actually happened.
Where to buy: desertcart.ae
A collector’s item for any serious American football fan. Tales of friendship, triumph through adversity and proving that big things come in small packages, these are three of the best football movies ever made.
Where to buy: amazon.com
Billy Crystal’s standout directorial job chronicles the controversial 1961 New York Yankees season that saw Micky Mantle and Roger Maris duking it out to break the all-time single season home run record, previously set by Babe Ruth.
Where to buy: kabul.ae
New game modes, deeper experiences and the best on-ice gameplay ever make NHL 17 the most exciting EA Sports ice hockey offering yet. However you play the game, NHL 17 lets you shape your legacy on and off the ice.
Where to buy: Google Play
Instant and unlimited access to all WWE pay-per-views, including WrestleMania, 24/7 scheduling, groundbreaking original series and documentaries, plus the largest video-on-demand collection of WWE, ECW, and WCW content anywhere.
An eclectic mix of 80’s style with a sense of power characterises the latest women’s shoes in the Geox collection created by Canadian shoe designer Patrick Cox.
The collection has a certain retro grittiness and strength, which was perhaps necessary to survive the mean streets of early 80’s New York.
Gleaming chromed buckles and bondage straps impart a distinct edge. The range has it all. There are footwear in purple leopard print suede, pink and turquoise New Wave coloured patchwork fun fur biker boots and buckled sneakers.
If that’s not enough, they have pointy faux fur trimmed pixie booties and flats that have a downtown New York vintage feel to them.
Whatever your choice, the new range skilfully combines an unconventional touch of style and Geox’s extraordinary technology and it’s an astonishing mix.
If you ask us, the latest footwear on offer – Geox Breeda – is superb. Breeda brings together the creative flair of Cox and modern, revolutionary Geox technology.
Extremely cool, perfect for giving character to casual looks, the women’s Breeda slip-on trainers, are created in black nappa and enhanced with an antique pink faux fur insert.
Practical and easy to wear thanks to the slip-on style they ensure well-being step after step, with the extremely breathable sole in anti-slip rubber. Simply perfect for those work-free days!