REVIEWS: Local UAE brand Elevaete release Square One collection

Local UAE activewear brand Elevaete have released their first new collection 'Square One' catering to the fitness needs of women in the Emirates.

Reem Abulleil
by Reem Abulleil
5th April 2017

article:5th April 2017


The highly-anticipated launch of Elevaete’s first collection has finally arrived with the brand releasing ‘Square One’ – a four-piece line made in the UAE aimed at supporting women in the Emirates on their fitness journeys.

Elevaete began with the purpose of providing products for empowerment and a community for encouragement, and after releasing their ‘Emira-Tee’ last December in honour of UAE National Day, they’ve now brought to life their very first collection.

UAE-born-and-raised duo Tanvi Malik and Dana Miskulnig are the masterminds behind Elevaete and their goal is to create pieces that cater to all women.

“Our first collection is a reflection of where we come from and where we want to go,” says Malik, the designer of the brand. “We are laying down the foundations to build a strong brand and make a positive impact on our community. We want to encourage everyone to celebrate their ‘Square Ones’ – this isn’t the bottom, it’s the start.”

Community is an important part of Elevaete’s ethos. They’ve brought together leaders in the UAE fitness industry along with fitness enthusiasts in their Stretch+Talk Series and are keen to play a part in connecting active and inspiring women here in the Emirates.

Here’s a look at their new collection:

BRING IT UP TANK

This tank is designed to take you from zero to burpees real quick. The asymmetrical hem can be worn loose or tied up for when things get serious. Mesh panel in the back allows for ventilation, round neck gives enough coverage to work with any bra and it’s finished off with the brand’s signature AE logo.

Colours: white, red & black or black, green & white

Sizes: XS-L

Price: Dh115

LEVEL UP LONG SLEEVE TEE

Inspired by traditional baseball tees, the raglan long sleeves give maximum stretch and mobility to this loose-fitted top. Whether you wear it as a cover up or while you train, the double-paneled back is open on both sides to allow cross-ventilation and the thumbholes keep it in place while you move.

Colours: white & red or black & green

Sizes: XS-L

Price: Dh160

THE BASE SHORT

Classic 5” shorts with a retro twist, color-blocking and a hidden interior pocket at the waistband so they can take you as far as you’re ready to go. These aren’t basic, these are your base.

Colours: black, red & white or black, green & blue

Sizes: XS-L

Price: Dh150

THE GROUNDWORK LEGGING
This legging comes in two options, one with mesh and one fully color-blocked, to give a little more class or a little more sass, depending on the look you’re going for. Hidden interior pocket and wide waistband for best support and signature AE logo to top it all off.

Colours: black, green & white or black, blue, red & white

Sizes: XS-L

Price: Dh235

All products are available for purchase at www.elevaete.com/shop and you can follow the brand on social media @elevaete on Instagram and on www.facebook.com/elevaete.


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