The new adidas Beau Jeu football, translated into English as “the beautiful game”, is closely linked to Euro 2016 hosts, France.
The layering of colour incorporates the blue, white and red of the French Tricolour, and integrates silver highlights in reference to the much sought after Euro prize.
The letters E – U – R – O and the figures 2 – 0 – 1 – 6 are also clearly visible through the blocking design of the ball.
In development for over 18 months, adidas has taken the best elements of the much-loved Brazuca World Cup match ball, and added a French touch of class.
