The ATP and Emirates announced a new partnership on Sunday that will see the award winning airline elevate its status to the ATP World Tour from 2016. The five-year agreement represents the biggest sponsorship deal in the history of the ATP.
As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding at approximately 60 tournaments worldwide to reach a cumulative broadcast audience in excess of 800 million.
The partnership also provides a platform across the tournaments to experience Emirates’ unrivalled hospitality and will see extensive activation through the Tour’s official website ATPWorldTour.com.