UAE's Omar Abdulrahman features in campaign for latest Nike all-white collection

UAE football superstar Omar Abdulrahman, 'Amoory', is at the forefront of Nike's latest campaign, introducing its new Fall 2017 Sportswear Sneaker collection that embraces the colour of the season: white.

The campaign, shot by celebrity fashion photographers Mert Alaş and Marcus Piggott, and styled by Gadir Rajab, features Amoory wearing the latest Cortez, Air Force 1, and Air Max 90 shoes.

The collection launched on Monday August 7 and is available across select Nike stores in the UAE.

“I love the variety of this seasons all-white collection by Nike," said Amoory.

"Wearing white makes any outfit look fresh and effortless. I love wearing my all-white Nike Air Force 1’s, it’s the perfect look and feel for the summer months.”

The collection includes:

NIKE CORTEZ

Seamlessly crossing over from the running track to pop culture, the Nike Cortez, officially released in 1972, is marking its 45th birthday this year.

Price: From Dh469.

NIKE AIR FORCE 1

Nike Air Force 1’s had great influence on the intertwining connection between hoops and culture. In 1982, it landed on the hardwood to introduce Nike Air technology to the sport of basketball. This iconic basketball shoe would forever change the sneaker world.

Price: From Dh499.

HUARACHE

Designed in 1991 by Tinker Hatfield, the Nike Air Huarache silhouette is built on the design philosophy of “less is more.” The Huarache focuses on comfort, flexibility and fit, resulting in a lighter shoe that hugs the foot.

Price: From Dh599.

AIR MAX 1

1987 marked the release of the Air Max 1 and with it, a revolution began. In the form of a literal window to the sole, the invisible became visible and Nike Air cushioning forever changed how Nike designed running sneakers.

Price: From Dh699.

To find out more about the Nike all-white collection, or become a Nike+ member, go to Nike.com.

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Go back to the future with ASICS Tiger GEL-LYTE

Matt Jones 21/07/2017
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Clean kicks: ASICS Tiger GEL-LYTE.

Step back into the 1980s and get the eye of the Tiger as the first model of ASICS Tiger’s classic lineup, the GEL-LYTE series, returns for the 2017 autumn/winter collection.

Of all ASICS models, the 1987 GEL-LYTE is known best for marking the start of the ASICS Tiger era. The original GEL-LYTE was inspired by the GT-II, which was introduced in 1986 as one of the first running shoes with GEL cushioning.

The model was known for its unique heel protector form that provided sturdy and  stylish support.

The revived GEL-LYTE model stays true to the original colour combinations; black with orange accents and navy blue with yellow accents.

The original, simple upper will also reappear, rather than the split tongue of the popular contemporary GEL-LYTE III model or monosock structure of the GEL-LYTE V, and the classic styling will appeal to everyone.

Nostalgic retro-chic taste coordinates with trendy athleisure wear to add a stylish essence to earn the Tiger its 2017 stripes.

So roll back the years with a classic that combines great style with comfort.

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Nike unveils Tiempo Legend 7 Football boots

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Nike unveiled their latest football boots on Wednesday, the Tiempo Legend 7.

Underneath its soft leather exterior, the new Tiempo Legend 7 provides enhanced fit and comfort in a boot that is 22% lighter than its predecessor.

“It all starts with premium leather,” says Nike Football Designer Vianney de Montgolfier. “But with Tiempo Legend 7, we’ve integrated Nike Flyknit for a more dynamic fit and improved lockdown.”

The Flyknit through the midfoot encases Flywire cables that can be adjusted to preference. Flexible, lofted Flyknit throughout the tongue area helps provide cushioned coverage atop the foot. Flyknit also helps the boot retain its shape.

To help prevent overstretching of the leather toebox, Nike developed Fit-Mesh, which makes its debut inside the Tiempo Legend 7.

“Fit-Mesh is woven to act like a Chinese finger trap. The more pressure you apply, the tighter it holds” continues de Montgolfier. “It is a floating lining attached to the raised biteline of the boot, not the leather. It helps contain your foot so the leather doesn’t have to.”

With Fit-Mesh providing stability, Nike leveraged a soft, seamless leather throughout the forefoot. The leather is fused with a thin foam that provides the touch and control benefits of quilting sans perforation.

“There is not a single stitch in the strike zone of this boot,” says de Montgolfier. “The Tiempo provides pure leather to ball contact.”

The plush feel of the Tiempo Legend 7 extends all the way to the heel, where cushioned, articulated pods hug the foot in place.

Tiempo Legend 7 also marks the debut of the Nike Hyperstability plate, which is designed for multi-directional movements and helped shave 60 grams off the boot. The plate features a mixture of jagged conical studs, chevrons, and blades. As with all Nike Football boots, the precise traction pattern was refined through Finite Element Analysis (FEA).

The Tiempo Legend 7 will appear on professional athletes during the Confederations Cup.

Where to buy: On Nike.com from July 13.

Price: Dh999

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