Some NBA jerseys will have a different look next season as a number of teams prepare to add a sponsorship patch to their apparel.
The league is entering uncharted territory as it will allow corporations to pay for advertisements on their jerseys for the first time.
Basketball purists feel these advertisements will degrade the classic look of the NBA uniform, however, commissioner Adam Silver and team owners see tremendous upside to the venture.
Philadelphia 76ers announced back in May that they'd wear a StubHub patch in 2017-18. First team to do so.https://t.co/HqhBcuwM6y pic.twitter.com/m436luJGmY
— Chris Creamer (@sportslogosnet) October 10, 2016
Kings Sell Jersey Sponsorship To Blue Diamond Growers: https://t.co/dOoxk7t85v pic.twitter.com/oxvUwfUJJh
— RealGM (@RealGM) October 10, 2016
General Electric and Boston Celtics sign multi-year data and innovation partnership https://t.co/gvZFOL1aWk pic.twitter.com/eyqcOtboLS
— The Drum (@TheDrum) January 27, 2017
New sponsorship with Infor allows Brooklyn Nets to play ‘Moneyball’ next season #Nets https://t.co/tWDHkHS664 pic.twitter.com/GYC1l2NnxE
— Nets Report (@nets_fanly) April 14, 2017
Wow…Great idea here by @utahjazz and @Qualtrics …the @NBA patch/logo program—business/charity/NBA…it’s a win-win-win https://t.co/T6E3B8o7fA pic.twitter.com/iS1jlRsuzY
— Dale Murphy (@DaleMurphy3) February 24, 2017
Our neighbor. Now teammate.
— Cleveland Cavaliers (@cavs) May 15, 2017
In '17-18, we'll proudly wear @goodyear's Wingfoot logo as our jersey patch: https://t.co/LDAN3Ntx1f#MoreDriven pic.twitter.com/QceUocKoHG