NBA: Six teams that will have sponsorship patches on their jerseys next season

Laith Malhas 16/05/2017

Some NBA jerseys will have a different look next season as a number of teams prepare to add a sponsorship patch to their apparel.

The league is entering uncharted territory as it will allow corporations to pay for advertisements on their jerseys for the first time.

Basketball purists feel these advertisements will degrade the classic look of the NBA uniform, however, commissioner Adam Silver and team owners see tremendous upside to the venture.

Companies are willing to pay colossal amounts for the wearable logo and so far six teams have agreed to try out the new look.

The patches will be 2.5 square inches or less and all deals will be structured as three-year trials. The good news for the fans is that these sponsorship patches will not be embedded on jerseys sold at the NBA merchandise store.

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1) PHILADELPHIA 76ERS 

The Sixers were the first team in the NBA to ink a deal back in May of 2016 with the online ticket giant StubHub. The upcoming season will see the 76ers wearing the patched up jerseys for home and road games.

2) SACRAMENTO KINGS 

The Kings were the second team to ink a deal back in October of 2016, they partnered up with an almond products supplier called Blue Diamond Growers that are based in their home state of California.

3) BOSTON CELTICS

The most successful NBA franchise in history also entered the fray as they signed a deal with General Electric in January of this year, the conglomerate corporation is also headquartered in Boston, Massachusetts.

4) BROOKLYN NETS 

The Nets inked a deal with a software company called Infor, the patch looks a bit disruptive to the team's jersey colors, however, the logo can be overlooked as the deal will bring a new stream of income to the Brooklyn-based side.

5) UTAH JAZZ

The Jazz signed a deal with software firm Qualtrics, the alliance will also promote the Qualtrics 5 For The Fight charity which is an initiative to fight cancer through donations and spreading awareness.

6) CLEVELAND CAVALIERS

The defending champions have signed a deal with Goodyear, the tyre and rubber company that was founded in Akron, Ohio. The Goodyear 'Wingfoot' logo will be on the Cavaliers jersey in support of the hometown company.

It is inevitable that the rest of the NBA will follow this blueprint of jersey sponsorships sooner rather than later. The revenue is always an upside for the owners and some business partnerships could be used to promote a worthy cause as well.

Give us your thoughts on the new jerseys using #360fans on Twitter or on Instagram or getting in touch via Facebook.

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Celtics down Wizards to set up Cavs showdown

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Kelly Olynyk scored 26 points from the bench as the Boston Celtics outmuscled the Washington Wizards 115-105 to clinch their Eastern Conference semi-final series on Monday.

Olynyk produced a superb display of shooting from distance as Boston pulled clear of the Wizards in the late stages of the game to take the series 4-3 and set up a Conference final clash with Cleveland.

Isaiah Thomas topscored for the Celtics with 29 points and weighed in with 12 assists while Al Horford (15), Jae Crowder (14) and Marcus Smart (13) also made double figures.

But it was Olynyk’s remarkable display off the bench that proved decisive as the Celtics clinched their first Eastern Conference finals berth since 2012.

“A friend called me and said ‘Be at your best when your best is needed’ and my best was needed tonight,” Olynyk said after the win.

“Everybody gave it their best and it turned out for us tonight,” added the 26-year-old Canadian power forward.

Olynyk described the series win as a “a team effort.”

“It was hard work, that was a tough seven-game series. Both teams played tough — we just kind of outlasted them at the end there. We’re lucky to move on,” Olynyk said.

Boston now host NBA champions Cleveland on Wednesday. “We’ve just gotta keep playing our brand of basketball and we’ll see what happens,” Olynyk said.

The defeat marked another frustrating end for Washington however.

Bradley Beal exploded for 38 points but it was not enough to overcome the Celtics rugged defense. Otto Porter Jr added 20 points while John Wall and Markieff Morris scored 18 each.

No other Washington player made double figures, highlighting the team’s threadbare relative lack of options off the bench. Wall meanwhile made only one of eight attempted three-pointers.

  • From AFP 

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Five things we learned from the Warriors' Game 1 win over the Spurs

Laith Malhas 15/05/2017
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The Golden State Warriors staged an epic comeback to beat the San Antonio Spurs 113-111 after trailing by 20 points at halftime. The Warriors went on an 18-0 tear after Kawhi Leonard sat out of the game due to an ankle injury he sustained in the third quarter.

The hobbled squad could not hold on to the lead and fell victim to the largest conference finals comeback since 2002 when the Boston Celtics came back from a 26-point deficit to beat the New Jersey Nets.

Here are the five things we learned from Game 1:

KAWHI’S INJURY MADE THE DIFFERENCE

Leonard is the MVP of the team and the engine that drives the Spurs on both sides of the court. His scoring and facilitating are vital to the team’s success. His lockdown defence also gives San Antonio the luxury of assigning the “Claw” to cover the opposing team’s best player.

After Leonard landed on Zaza Pachulia’s foot and hurt his ankle, the tide automatically turned for the Warriors. At that point the Spurs had a 78-55 point lead with 7:53 left in the third quarter, but the Warriors started to pour it on afterward. Stephen Curry and Kevin Durant were unstoppable during the run and the Spurs could not weather the storm.

San Antonio Spurs v Golden State Warriors - Game One

THE SPURS HAVE THE BETTER COACH

It was clear that from the outstart that the Warriors were being outplayed and outcoached. Gregg Popovich was thoroughly poking holes into the strategy of Mike Brown, who is filling in for head coach Steve Kerr. Popovich’s squad was swarming the Warriors on defence while scoring comfortably on the offensive end.

Brown did not make any effective adjustments during the first half as the Warriors continued to struggle. Coach Kerr was present in the locker room and was recorded at half-time pointing out what the team was lacking and what in-game tweaks they should implement. Despite Kerr’s pep talk during the half, the Warriors struggled to get back into the game up until Leonard’s injury.

San Antonio Spurs v Golden State Warriors - Game One

CURRY AND DURANT LED THE CHARGE

Durant was determined to make a splash in the fourth and lead the stagnant Warriors on both ends of the floor. Durant scored 12 of his 34 points in the last quarter and was key in making stops on the defensive end. Curry exploded for 40 points and hit the game-tying three-pointer that put an exclamation mark on the Warriors comeback. Steph then sealed the game with his mid-range jumper that gave the Warriors a three-point lead with 9.5 seconds left on the clock. The Spurs had a chance to tie but LaMarcus Aldridge missed a 3-pointer from the left corner as the game clock trickled down.

PACHULIA DID NOT ATTEMPT TO INJURE LEONARD

After Kawhi rolled his ankle on Pachulia’s foot as he was attempting a jump shot, questions arose as to what Pachulia’s intentions were. The play was an example of the physical defence that sometimes ends in two players colliding. Pachulia was not able to give Kawhi enough space to land on his feet and it subsequently led to the injury. In his postgame interview, Leonard expressed that he did not feel the play was on purpose and that Pachulia was simply contesting his shot.

THE WARRIORS ARE IN A FIGHT

If Game 1 was any indication to how this series will continue then the Warriors should expect a tough and competitive best-of-seven against San Antonio. However, it very much hinges on how healthy Leonard is.

San Antonio has a system, Popovich is a master at adjusting and getting his squad ready for the battles ahead. If the Spurs are at full strength, the match-up has all the earmarks for a classic playoff battle in the Western Conference Finals.

Game 2 is Tuesday night at 04:00 (+1) UAE time.

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