Some NBA jerseys will have a different look next season as a number of teams prepare to add a sponsorship patch to their apparel.
The league is entering uncharted territory as it will allow corporations to pay for advertisements on their jerseys for the first time.
Basketball purists feel these advertisements will degrade the classic look of the NBA uniform, however, commissioner Adam Silver and team owners see tremendous upside to the venture.
Companies are willing to pay colossal amounts for the wearable logo and so far six teams have agreed to try out the new look.
The patches will be 2.5 square inches or less and all deals will be structured as three-year trials. The good news for the fans is that these sponsorship patches will not be embedded on jerseys sold at the NBA merchandise store.
1) PHILADELPHIA 76ERS
The Sixers were the first team in the NBA to ink a deal back in May of 2016 with the online ticket giant StubHub. The upcoming season will see the 76ers wearing the patched up jerseys for home and road games.
2) SACRAMENTO KINGS
The Kings were the second team to ink a deal back in October of 2016, they partnered up with an almond products supplier called Blue Diamond Growers that are based in their home state of California.
3) BOSTON CELTICS
The most successful NBA franchise in history also entered the fray as they signed a deal with General Electric in January of this year, the conglomerate corporation is also headquartered in Boston, Massachusetts.
4) BROOKLYN NETS
The Nets inked a deal with a software company called Infor, the patch looks a bit disruptive to the team’s jersey colors, however, the logo can be overlooked as the deal will bring a new stream of income to the Brooklyn-based side.
5) UTAH JAZZ
The Jazz signed a deal with software firm Qualtrics, the alliance will also promote the Qualtrics 5 For The Fight charity which is an initiative to fight cancer through donations and spreading awareness.
6) CLEVELAND CAVALIERS
The defending champions have signed a deal with Goodyear, the tyre and rubber company that was founded in Akron, Ohio. The Goodyear ‘Wingfoot’ logo will be on the Cavaliers jersey in support of the hometown company.
It is inevitable that the rest of the NBA will follow this blueprint of jersey sponsorships sooner rather than later. The revenue is always an upside for the owners and some business partnerships could be used to promote a worthy cause as well.