By definition, “unlimited” means: being or seeming to be without limits. Its synonyms include: boundless, indefinite, unfathomable, infinite… At Nike “unlimited” also means endless possibility, when it comes to its athletes and when it comes to its designs. In turn, each pushes the other past perceived boundaries towards a sub-two-hour marathon or a first marathon, a world record or a personal best. Unlimited means never defining oneself by what came before. It means defying expectations, even one’s own. Unlimited declares that there is no “happily ever after” and there’s no “too far.” There’s only “What’s next?”
“Unlimited You” was created by Wieden+Kennedy. The film was directed by Daniels, narrated by actor Oscar Isaac and features cameos by athletes Aaron Gordon, English Gardner, Giancarlo Stanton, Kevin Durant, Mo Farah, Neymar Jr., Nyjah Huston, Serena Williams, Su BingTian and Zach LaVine.
