Virat Kohli unveiled as brand ambassador for Uber in India

Sport360 staff 22:11 09/03/2018
  • Facebook
  • Twitter
  • Mail
  • Pinterest
  • LinkedIn
  • Facebook
  • Twitter
  • WhatsApp
  • Pinterest
  • LinkedIn
  • Kohli's list of endorsements continues to grow.

    That India skipper Virat Kohli is one of the biggest marketing commodities in the cricket world is no hidden secret. The batting sensation enjoys a cult status among fans from the second-most populous country in the world, making him one of the most sought-after ambassadors and endorsers for leading brands.

    Kohli has added another top brand in his ever-growing list of companies he currently endorses. The 29-year-old was unveiled as the first-ever brand ambassador for tech-based cab aggregators, Uber, for the Indian market.

    According to Uber India, the move to appoint Kohli as brand ambassador for India is an initiative that is first of its kind by the global giants across the Asia Pacific region.

    For his part, the cricketing superstar expressed his delight at joining hands with Uber.

    “As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It’s great to see how the company is using technology to revolutionise the way people move around cities, and is empowering millions by creating economic opportunities. I am very excited to join hands with a company that is so committed to people and cities they operate in,” he said.

    “Uber India’s association with Virat Kohli will lay the foundation for a host of brand-led interventions in 2018. Besides being the face of the brand, Virat will be actively involved in a series of innovative marketing and customer experience initiatives to be rolled out by Uber India,” the company said in a statement.

    Kohli currently endorses more than 20 brands including Puma and his brand-value was deemed to be worth more than that of football superstar and Barcelona magician Lionel Messi according to a report by Forbes in 2017. The India skipper was ranked seventh overall in the list of the top branded athletes worldwide by the magazine.

    Recommended