The broadcast rights for the Pakistan Super League (PSL) for the period extending from 2019 to 2022 has seen a 358 per cent jump in value on the previous deal.
A consortium of Blitz Advertising and Techfront beat as many as five other bidders to secure the broadcast rights for the three-year period. The deal includes the TV and digital streaming rights for the T20 franchise league run by the Pakistan Cricket Board (PCB).
The PCB refused to reveal the financial details surrounding the deal with the numbers remaining confidential.
“We have successfully exceeded our targets for the new HBL PSL broadcast and live-streaming rights,” PCB chairman Ehsan Mani said in a statement.
“I would like to congratulate and thank Blitz Advertising and Techfront for partnering with us once again. This is a time-tested partnership and our joint objective, for the next three years, is to ensure that HBL PSL continues to grow in terms of fan engagement,” added Mani.
The PCB statement also added that further details on local and international TV channels who will broadcast the live action from the PSL will be finalised and released in due course.
The Blitz Advertising and Techfront consortium beat off competition from the likes of Pakistan Television (PTV) and Ten Sports to secure the broadcast rights of the PSL.
“I would like to thank all the companies who expressed their interest in partnering with us for the next three years. We value and appreciate their interest and support,” Mani stated.
The next edition of the PSL is set to get underway on February 14 in the UAE with as many as eight matches set to take place on Pakistan soil.
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