The spotlight is on India captain Virat Kohli as he looks to put the failure of his last Test tour of England behind him. He took his first steps towards that goal by putting in a fine batting performance in the three-match T20 series which the men in blue won in Bristol on Sunday.
Kohli scored 20 not out, 47 and 43 to help India beat England and his last knock was particularly impressive as it helped India chase down 199.
One shot during his 29-ball 43 stood out for its audacity and artistry. Facing pacer Liam Plunkett in the 14th over of the chase, Kohli went inside-out over extra cover to deposit the pacer over the boundary ropes with a flourish reminiscent of MS Dhoni’s ‘helicopter shot’.
That shot from Kohli brought the hashtag ‘Kohlicopter’ back on the social media radar. The term originally became prominent in 2014.
Watch Kohli’s shot below and compare it to MS Dhoni’s ‘helicopter’ shot.
Virat Kohli has become the fastest player to 2000 T20I runs after achieving the feat in his 56th innings on Tuesday.
Kohli, who had missed two previous opportunities on this tour when he was out for 0 and 9 in two innings against Ireland, beat the mark previously held by former New Zealand captain Brendon McCullum, who had taken 66 innings.
India’s star batsman, who was also the quickest to 1000 T20I runs, in 27 innings, is the fourth batsman to reach the 2000 mark, after McCullum, fellow New Zealander Martin Guptill, and veteran Pakistani Shoaib Malik.
He is one of the most valuable brands in the world of sport, not just cricket. The 29-year-old is one of the highest paid athletes in the world, placed 83rd on the top 100 list by Forbes. With a reported annual earning of $24 million (June 2017 to June 2018), Brand Virat Kohli is at its peak.
The India skipper has a major presence on social media. The Delhi batsman has 37 million followers on Facebook, 25.7 million on Twitter and 22.6 million on Instagram.
As most celebrities do, Kohli uses his social media reach to promote his brand and endorse products directly to his fan base. But while most super stars, or at least their social media teams, pick and chose the promotional content to post on social media, Kohli’s social media account has gone into overdrive over the last month.
Out of the last 10 tweets posted from Kohli’s account (not including retweets until mid-day July 3), five were branded content. That included social media push for his apparel brand Wrogn, Philips India and American Tourister.
Let’s see if this continues.