India captain Virat Kohli is the biggest name in the game, the most powerful brand in the sport and the biggest presence in the online world.
Kohli is the only cricketer among the Forbes 100 highest paid athletes and one of the most marketable names in the world. It is the result of his extraordinary performance on the field, personality, and engagement with fans.
It is therefore no surprise that Kohli has the largest following on social media among cricketers.
On Wednesday, Kohli crossed 30 million followers on Twitter. He had already breached that mark on the other two major platforms – Facebook and Instagram. With the latest achievement, Kohli has over 100 million followers.
The breakup of Kohli’s social media presence is 37m on Facebook, 35.5m on Instagram and 30m on Twitter for a total of 102.5m.
Legendary batsman Sachin Tendulkar comes closest to Kohli’s social media numbers. Tendulkar has 29.4m followers on Twitter, 15.3m on Instagram and 28m on Facebook for an aggregate of 72.7m.
Wicketkepeer batsman MS Dhoni comes in next with 7.47m on Twitter, 14m on Instagram and 20m on Facebook for an overall following of 44.47m.
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