Al Jazira Sports and Culture Club (JSCC) has a new CEO.
Nick Garcia has been appointed as Group Chief Executive Officer, overseeing all club activities.
Nick has over 20 years of global and local experience in sport. He spent five years working in Abu Dhabi from 2008-2012, building one of the region’s leading sports marketing agencies, CSM Middle East. In 2012, Nick relocated home to the UK, where he took a leadership position at Manchester City FC, helping to devise and execute the group commercial strategy through it’s transformation to City Football Group.
Dr. Sultan Ahmed Al Jaber, Vice Chairman of the AJSC Board and Chairman of the Executive Committee said: “On behalf of the Al Jazira Sports and Culture Club Board I would like to thank His Highness Sheikh Hamdan bin Zayed Al Nahyan, the Ruler’s Representative in Al Dhafra Region, Honorary Chairman and Chairman of the JSCC Honorary Board as well as His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, Vice Chairman of the JSCC Honorary Board and Chairman of the JSCC Board of Directors for their continued guidance and support for the Club. I would also like to thank the members of the JSCC Board of Directors and the executive management team for their hard work in developing the club over recent months. I welcome Nick to the Club and wish him the best of luck in his new mandate.”
He added: “Our ability to achieve the strategic goals for the Al Jazira Club will depend largely on supporting our teams in their aspirations to achieve additional successes and championships. We will continue to instill the spirit of operational excellence, positivity, diligence, perseverance and teamwork to ensure that the Al Jazira Club continues to be the pride of Abu Dhabi.”
On his part Nick explained: “I am delighted to take up the position of Group Chief Executive Officer of JSCC in my second home, Abu Dhabi. The great ambitions of the JSCC board for the future of the club and its commitment to realizing these aspirations have been instrumental in my decision to join team Al Jazira, which has the potential to become a best in class organisation both on and off the field of play. ”
Nick highlighted that the next phase of the club will focus on improving operational efficiencies, ensuring a sustainable financial position, smart investments, increasing the Club’s revenues across its businesses as well as enhancing the spirit of competitiveness and strengthening the club’s overall brand. He emphasised that achieving these goals will require hard work, patience, proper planning, perseverance and the diligence of all team members.
