The 60-second film shows the five-time Ballon d’Or winner and others connecting through the universal language of football and takes place in Dubai, Abu Dhabi, India, the United Kingdom and Kenya.
The new campaign video uses football to show that when we connect and collaborate, we can build a brighter tomorrow together.
The Argentine said: “A football team can only succeed by working together, and the same is true of humanity. When people from different nations, cultures and backgrounds come together we can better address global challenges and create a brighter future for generations to come.”
As part of the initiative, Expo 2020 will also give 2,020 durable footballs to children in Jordan, Kenya and the Philippines, totalling 6,060 balls.
The campaign is Expo 2020’s first with Messi, who has scored an astounding 600 goals in 683 games for Barcelona.
Leo Messi kicks it off for Expo 2020 Dubai in support of unity and collaboration. #Expo2020 #hayyakum2020 pic.twitter.com/1d2G5obsdg
— Expo 2020 Dubai (@expo2020dubai) May 6, 2019
