As football fans have eagerly awaited the return of UEFA EURO 2020, kicking off on June 11, 2021, vivo wants to help fans create, capture and share the beautiful moments surrounding the tournament.
Launching today, the brand has introduced a#ToBeautifulMoments & #vivoSuperTime social activation with the support of ex-England star Michael Owen, calling on fans to share their chants, cheers and applause for the opportunity to be featured in the tournament’s closing ceremony presented by vivo.
Bringing People Together Through the Love of the Game
“The virtues of football, in how it brings people together all across the world, from different backgrounds, from different teams, all in the name of sportsmanship, is what makes it a truly beautiful game,” said Owen, who is a UEFA EURO 2020 ambassador. “While the experience will be different this year, I am excited to be teaming up with vivo to encourage and enable fans to be in the moment and bring their energy and passion into one of the most beautiful moments of the tournament.”
Fans who submit their videos and photos with #ToBeautifulMoments & #vivoSuperTime hashtag on social media may be featured in an outstanding virtual display during the broadcast of the UEFA EURO 2020 closing ceremony taking place on July 11. Whether capturing and sharing the perfect fan selfies or energetic videos of cheers and applause, the task is simple: Upload a photo or a video with the #ToBeautifulMoments & #vivoSuperTime hashtag to show your support for EURO 2020 and your favourite national team and players.
During the closing ceremony, which will be a combination of live-action and augmented-reality, fan videos will be integrated into an engaging visual spectacle and broadcast live for viewers at home.
“Football is back, and the game has never been more eager for fans’ dedication, passion and presence. vivo is calling all football fans to rally once again to celebrate this beautiful moment, and we’re thrilled to be able to bring fans’ love for the beautiful game into the event with the help of technology,” said Spark Ni, senior vice president and CMO of vivo.
The #vivoSuperTime initiative is part of the brand’s “To Beautiful Moments” campaign surrounding this year’s tournament, bringing to life vivo’s passion for making every moment more magical for its users.
To learn more about the “To Beautiful Moments” campaign and vivo’s activations around UEFA EURO 2020, visit https://www.vivo.com/en/activity/euro2020.