TAG Heuer is The Official Timekeeper of the AFC Asian Cup UAE 2019 which started today in Abu Dhabi. From January 5th to February 1st, 24 teams across Asia, including Australia will be competing in the UAE, until the Final in Abu Dhabi.
“It’s an honour and a real pleasure to welcome the prestigious championship AFC Asia Cup in the UAE “ said Paul Boissonnet, TAG Heuer Brand Director, “TAG Heuer has always been associated to performance, to challenges, and to never cracking under pressure. During the upcoming month, we will proudly bring our timekeeping expertise and our support to the amazing players and teams competing for the victory”.
Dato’ Windsor John, the AFC General Secretary, said: “We are pleased to be working with TAG Heuer, the official timekeeper for the AFC Asian Cup UAE 2019. Every minute is vital in a football match and as the AFC’s Vision and Mission is to enhance our competitions that includes having world renowned partners on board.”
“The AFC’s competitions continue to deliver the highest levels of competitiveness and excitement, with more and more fans watching in the stadiums and on television as well as engaging through social media. It is a testament to the strength of the game in Asia that we have agreed to this partnership with TAG Heuer.”
TAG Heuer, with its long history of supporting football across the world, has brought its timekeeping expertise to prestigious championships and teams, including amongst others Premier League, LaLiga, Ligue 1, Bundesliga and Manchester United in Europe. True to its #DontCrackUnderPressure motto, the brand has also brought its avant-garde and disruptive spirit to this universe, introducing concepts such as Ligue 1 fastest goal and Premier League Pressure Tests.
Founded in 1954, AFC is committed to the development of football in Asia by enhancing the link between football countries in Asia. Nationally and internationally renowned for maintaining highest levels and quality of play, it is today a global benchmark and the most influential football association for Asian football.
Both partners boast extensive experience in their field and trust in the importance of accuracy and precision in timekeeping. Every second counts both for the watch brand and for every player, as one minute can be decisive in turning over the scoreboard. With this new partnership, AFC is adopting the philosophy of the Swiss watch brand, summed up in its tagline Don’t Crack Under Pressure, to strengthen its teams and to ensure that they don’t crack under pressure even during the most stressful moments of each of the matches lined up next season.
