Rumours are gathering pace that the 27-year-old could move back to Barca two years after his world-record €222 million switch to the Ligue 1 giants.
This comes on the back of PSG president Nasser Al-Khelaifi’s comments that “celebrity behaviour” would no longer be tolerated.
And Tebas has reinforced that stance as his reasoning for not wanting the Brazil superstar to return to his product.
“I prefer that Neymar does not return to Barca,” he told Onda Cero.
“We always want to bring great players, but in the case of Neymar that behaviour is not good for the competition because in the end the news is if the player has done this or that.
“We have worked a lot in La Liga to maintain the values and we don’t want to change the image.”
He added: “He can be a great player, but the behaviour is very important in the values we transmit in the competition.
“If outside the field the example is not correct, I prefer that he doesn’t return to La Liga because he is not a good example.”
“What is correct, at the current time, what I have read, what I have heard, which seems exact, is that Neymar wants to come back to Barcelona,” Jordi Cardoner told a press conference at the Camp Nou.
But he stressed that Barcelona had made no contact so far with the world’s most expensive footballer who joined the French champions for €222 million.
For the moment the club acknowledged Neymar’s interest in returning to Barcelona but said there was no recruitment effort on their part to resign him.
“To say that Barca is working on recruiting Neymar, that is something I cannot agree with,” Cardoner said.
“For the moment all that is happening – and not only with Neymar – is that a number of players would like to play for a great club like Barcelona. We will see what happens in timely fashion.”
“We are currently working on the phase of deciding which players we will not be keeping on next season,” said Cardoner.
“We are recruiting no-one at the moment, especially not this player (Neymar) with whom we have had no contact.”
However, media reports indicated that intermediaries between PSG and Barca had hammered out the terms of the deal which would free the Brazilian star to return to Barcelona this summer.
According to other Spanish media reports this week, Neymar has offered to take a pay cut of €12 million a year to return to the club and Barca have reached a ‘verbal agreement’ to take him back.
And further reports in Spain indicated PSG would be willing to sell, but only if they retrieve their entire €222m fee laid out for Neymar.
📰 — PSG are happy to sell Neymar to Barça if they get their money back: all €222m of it. [sport] pic.twitter.com/3kp7NyFUt2— Barça Universal (@BarcaUniversal) June 28, 2019
The 27-year-old spent four years at Camp Nou, winning the Champions League in 2015 and two La Liga titles in a potent attacking trio alongside Lionel Messi and Luis Suarez.
Any return for Neymar would likely require Barca to raise funds through sales. Antoine Griezmann is expected to join from Atletico Madrid for €120 million while Frenkie de Jong has already signed for €75 million from Ajax.
The pay cut would see Neymar’s salary clipped from around €36 million at PSG to the €24 million he received at Barca prior to his departure in 2017, according to the reports.
Former Barcelona and Brazil star Rivaldo has backed Neymar to return to the Camp Nou but maintained that the Paris Saint-Germain forward must apologise first.
Neymar was criticised by Barcelona fans due to the manner in which he left for the French club. But Rivaldo is of the opinion that this should not hinder a potential return.
However, he did add that the forward must apologise and vow to be different (regarding his attitude).
“It’s a difficult decision,” Rivaldo told Goal at Camp Nou. “It’s difficult because of the way Neymar left. I think a lot of the fans are angry with everything that happened, but football is how it is, football is good, and Neymar is a great player who has personality.
“So if he comes here of course there will be times when he is criticised by some fans, but in the games, the training sessions, Neymar will still be the same Neymar, and it could be something special for Barcelona.
He adds: “He should say sorry. Officially, yes. Say sorry, say he was wrong, say that this is his home, that he is going to be the difference.
“I think that all the fans… many will understand, they’ll see him on the pitch in the league, the Champions League, doing things well, and the fans will forgive him easily.
“If it’s like it was when he was here playing football before together with Messi and Suarez, it was great for the club. If they win the Champions League, I don’t think it will be a problem for the fans.”