MBUZZSPORT, the Dubai-based international sports investment and rights agency, has signed one-off deal for English Sky Bet Championship side Wigan Athletic’s glamour Emirates FA Cup tie at Manchester United on Sunday 29 January.
The MBUZZSPORT logo will appear on the back of the Wigan Athletic shirt, the front of the warm-up kit and the subs’ bibs at Old Trafford – the second such investment in UK football by parent company MBUZZ, who also sponsored Sheffield United’s shirt in their 2014 Wembley FA Cup semi-final.
The Wigan shirt deal has been secured in a bid to improve brand visibility from the 11 million estimated UK viewers of BBC’s live broadcast and highlights, plus the vast worldwide audience that Manchester United’s global fan-base will deliver.
The deal marks MBUZZSPORT’s second sponsorship deal of the season, having earlier signed a partnership deal in Spain with newly-promoted La Liga club C.D. Leganes of Madrid.
That partnership is unique in that the agreement allows the club to sell the sponsorship space on the front of their shirt in short-term packages.
Its aim is to provide small and medium size businesses the opportunity for big-league sponsorship exposure.
A season-long deal was signed with Royal Jordanian Airlines however, with the airline becoming the shirt sponsor of C.D. Leganès until the end of the 2016-2017 season.
BREAKING: #WAFC announce one-off shirt sponsorship deal with @mbuzzsport for @EmiratesFACup tie @ManUtd. Story >>> https://t.co/IUrks4J1NP pic.twitter.com/nfvT6VRSkj
— Wigan Athletic (@LaticsOfficial) January 28, 2017
“We’re now expanding MBUZZSPORT into the UK where we will continue sourcing opportunities for challenger companies in the Middle East to enjoy the same high level exposure as leading multinationals – tailor made solutions for both rights holders and clients that don’t have to break the bank,” said Youssef Abdellaoui, chief executive of MBUZZ Group.
Wigan chairman David Sharpe, added: “This is a huge game for us in terms of global exposure, and this has enabled us to attract new and international sponsors.
“We are excited to welcome MBUZZSPORT to the Wigan Athletic family, and hope this leads to more association with the Middle East, where football is hugely popular and commercial opportunities are abundant.”
