Manchester United kicked off their Premier League campaign against Swansea this weekend. Before the game, each player walked out onto their pitch with a different mascot's name on the back of their new Chevrolet-sponsored shirts.
This was part of a special event organised by Chevrolet so each mascot's name could be printed on their heroes back. Then the children, aged between 10 and 12, could keep the shirt as a surprise.
The mascots' once-in-a-lifetime experience is part of Chevrolet's 'What Do You #PlayFor?' campaign to spread football and the power of play to areas of the world that need it the most.
“We brought 11 children from around the world to Manchester to let them experience first-hand how the power of play can create hope, optimism and possibilities not just inside Old Trafford, but back in their communities as well,” said Tim Mahoney, Global Chevrolet's chief marketing officer, on the website- goal.com
“Chevrolet’s partnership with Manchester United is about using the passion for this sport to make a positive impact around the world and inspire football fans everywhere.”
He added: “Seeing the reactions to today’s historical moment from the mascots, players and fans was a perfect way to kick off Chevrolet’s first season as Manchester United’s shirt sponsor. When it comes to bringing people closer to the sport, today we raised the bar.”
The managing direcotr of the Manchester United group, Richard Arnold said: “It was a pleasure to welcome all 11 mascots to Old Trafford and our players were proud to walk out onto the pitch with them today,”
“In the two years since announcing its partnership with Manchester United, Chevrolet has embraced the club’s desire to connect with its 659 million global followers, coming up with new and exciting ways to do this.
“Today’s activity demonstrates their ingenuity at doing this and we helped capture the imagination of our fans around the world.”
