Football legend David Beckham brought his ‘midas’ touch to the opening of a new adidas flagship store in the Mall of Emirates, Dubai to the delight of thousands of fans who caught a glimpse of the former Manchester United and Real Madrid star during a visit to the UAE.
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The store opening brought the mall to a standstill as the former England captain made the dreams of 30 Instagram competition winners, and their friends, come true. Beckham personally welcomed the lucky fans to the all-new ‘HomeCourt’ store before signing autographs and posing for photographs with his fans.
The next generation store concept celebrates the adidas sports heritage and gives consumers a unique in-store experience. It offers an interactive experience by creating a place where fans can feel the energy of the game and the thrill of the event from the moment they step inside.
After the opening Beckham said; "I always love coming to Dubai – it’s a special place that’s constantly evolving, just like adidas and their stores. Spending some time here today, it was great to get a sense of the energy people have for sport. In Dubai I’ve met people from all around the world who are united in their passion for sport."
Rayyan Lodhi, 13, was one of the lucky competition winners. After meeting Beckham, he said: “Beckham is my idol, it was amazing to meet him. I’m not a Manchester United fan but everyone loves watching Beckham. Today was my birthday so we just talked about that, and he wished my happy birthday.”
Amal Aal Rabeea, member of the UAE national football team and coach of Zayed University ladies team, also met Beckham at the adidas store. She commented: “He’s the reason I play. He’s been my inspiration, I’ve followed him in every league and every club he’s played for.”
For more detailed information on the new adidas retail concept HomeCourt, see the Adidas website here.
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