One of the finest golf administrators in recent times, Peter Dawson hailed the role of Dubai in the development of the sport at a global level.
The chairman of Falcon Golf, who used to be the chief executive of the Royal & Ancient and is the current president of the International Golf Federation, also believes the city is now perfectly poised to become one of the most looked forward to golf destinations in the world with its quality facilities and exceptional bouquet of professional tournaments.
Speaking at a function to launch www.golfindubai.com, an all-encompassing website which will showcase what the Emirates has to offer to the global golfers, Dawson said: “Dubai has been a significant catalyst for the global growth of the professional game in the modern era.”
“Running since 1989, the Omega Dubai Desert Classic was the first European Tour event to be staged outside European borders and paved the way for the Tour’s transformation into a year-round global competition, while The Race to Dubai provided the European Tour a springboard to connect its profile internationally, culminating in Dubai for the season-ending finale.”
“Without the vision of those behind creating new ways for the professional game to flourish, I don’t think we would have quite the wealth of playing opportunities and great golf events we see week-in, week-out on the European Tour.”
“Golf unquestionably has played a role in putting Dubai on the world map, attracting international visitors and long-term residents, while also spurring real estate development and investment.”
“The task at hand now is to realise the full potential for growth that golf can unlock.”
The newly formed Falcon Golf, which will now manage the Omega Dubai Desert Classic and Omega Dubai Ladies Masters, as well as activate the Race to Dubai property, was set up to optimise the sport of golf in Dubai.
And Dawson was happy with the initial steps taken by his company.
“We are making good progress. The introduction of our new brand and website will give trade and consumers a focal point and ignite renewed interest in Dubai,” he added.
“We are looking at the best ways with which we can refine aspects of the Omega Dubai Desert Classic and The Omega Dubai Ladies Masters, which have both been hugely successful and paved the way for Dubai in the world of golf.
“Falcon Golf manages Dubai’s involvement with the Race to Dubai and we will also be looking at ways to tell the city’s story via the worldwide marketing activation of the European Tour’s season-long competition to crown the No1 player.
“There are also new developments that will strengthen the city’s golf offering. New courses in the pipeline, including a Tiger Woods design, will increase capacity and also encourage more golfers to visit Dubai.”
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