On October 14th-15th from sunrise to sunset, the Burj Club will be the site for more than 50 fitness classes, from Barre, Bellydancing, Twerk, to everything in between.
The event coincides with PUMA’s latest product line and campaign, DO YOU, represented by international supermodel, actress and activist Cara Delevingne. Through this campaign, Cara and PUMA hope to inspire confidence in women so they can be proud of who they are.
“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara.
“It’s about accepting who you are, no matter your faults. ‘DO YOU’ is about finding your truth and sticking to it.”
The DO YOU weekend will combine fashion, fitness and a whole lot of fierce, while promoting confidence, pride and empowerment among the 500+ women who are expected to attended.
“There’s nothing like pushing through a sweaty cycling session, finally nailing that headstand in yoga class, or cheering on your friend through a tough CrossFit WOD to make you feel like you can take on the world,” says GuavaPass manager Melissa Tran.
“We love hearing from our members that they’ve gained confidence and found a sense of community through fitness. We wanted to bring this to even more women in Dubai.”