Nike React Land: The new immersive, innovative running experience in Dubai

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Nike's innovative React Land

The Nike Epic React Flyknit 2.0 has landed at the Nike Dubai store and wants to take runners on an immersive running journey to somewhere they’ve never been before – React Land.

Through an interactive test run you can blaze a trail around the world to experience Nike React’s latest cushioning and responsive technology whilst racing across iconic landmarks, be it Pyramids of Giza, the Statue of Liberty and even by the Burj Khalifa.

The process is simple, runners will be invited to lace up the Nike Epic React Flyknit 2.0, create their own avatars through a face scan and enter the digital world of React Land. Once runners are on the treadmill they have to navigate skipping on clouds, running through forests, jumping on top of moving trains, and off slate rooftops.

The world of Nike React is embedded with elements of its responsive foam technology and is populated with clouds, springs and bouncy pillows. Once the runner completes 3 minutes of digital world domination, they receive a 10 second clip to share on social media and can even customize a T-shirt with their avatar.

Register here to experience React Land starting from January 31.The Nike Epic React 2.0 retails starting AED799 at select Nike stores.

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Under Armour and Virgin Galactic partner on space mission

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Under Armour CEO alongside Virgin's Richard Branson

Virgin Galactic and Under Armour have announced a partnership to create a new generation of space apparel and footwear, as well as an astronaut performance training program.

Under Armour will serve as the Technical Spacewear Partner of Virgin Galactic, part of Sir Richard Branson’s Virgin Group. One aspect of the partnership is to design custom space suits and footwear for Virgin Galactic passengers and pilots, consisting of a complex blend of safety, utility, comfort and style.

To help astronauts prepare for the physical and profound experience of space travel, Under Armour is leveraging its athletic performance team to design programs for astronaut physical preparation and recovery with a focus on enhancing mobility, strength, fitness, nutrition, and sleep.

Under Armour is also providing uniforms for Virgin Galactic’s world-class team at Spaceport America in New Mexico, including engineers, astronaut trainers, hosts, and mission control operatives, designed to meet the unique needs of each task.

“Working with Sir Richard and Virgin Galactic is an opportunity of a lifetime, one that has the entire Under Armour team across the world excited. This is a great opportunity to test our innovation at the highest level and continue to push the limits of human performance,”  said Kevin Plank, Under Armour CEO.

“Our partnership is built on the firm foundations of shared values, and it will be an absolute privilege to wear an Under Armour astronaut space suit on Virgin Galactic’s inaugural commercial space flight,” said Sir Richard Branson.

“I have followed Under Armour’s progress through a personal friendship with its CEO, Kevin Plank and via the great relationships it has established over the years with various Virgin companies. I’ve loved its determination to push technical boundaries in order to improve performance, so could not have been more pleased when Kevin and his talented teams stepped up to the considerable task of creating a range of space apparel and performance programmes for Virgin Galactic.” added Branson.

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Nike Air Max 720 has tallest air bag in history

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The Nike Air Max 720 Total Eclipse

The new Nike Air Max 720 is about to drop, and it’s a little bit special.

To the casual observer the aesthetic is pretty spectacular, but there’s more to it than that.

This shoe bring together the best of Nike’s varying departments, from innovation to design.

The 720 will have the tallest-ever Air bag, and come in a a stunning array of designs.

You can get your hands on them from next month.

When and where to get the shoe:

The Nike Air Max 720 Northern Lights colorways release February 1 in limited quantities at select stores.

The Nike Air Max 720 Total Eclipse, Sea Forest, and Pink Sea colorways release February 28 in limited quantities at Nike stores and select sneaker stores.

The Nike Air Max 720 retails at AED 969.

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