The Middle East’s biggest fitness and bodybuilding exhibition is just a week away.
Dubai Muscle Show returns on December 5 with its biggest line-up to date featuring a large number of attractions from a diverse range of health and fitness disciplines.
Boasting huge celebrity appearances, top-class live shows, fitness sessions and hundreds of giveaways, this is a show that offers something for everyone.
On top of the public expo on December 6 and 7, the weekend will kick off for the first time with the Fitness Business Summit, a one-day series of talks, seminars and Q&As specifically focusing on the ever-changing fitness landscape.
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HUGE NEWS!! . Former England cricketer and Founder of @onepronutrition Matt Prior is confirmed to be the Keynote Speaker at the Middle East Fitness Business Summit, which is co-located with @dubaimuscleshow in December. . Find out about his road from international sportsman to entrepreneurship. . Attendance at the Summit is FREE of charge for fitness industry professionals. . You can find more information including how to register under the B2B section of our website. . . Reposted from @dubaiactiveshow (@get_regrann) - 🚀We are thrilled to announce @mattprior13 as the 2019 Middle East Fitness Business Summit keynote speaker! A former international cricketer 🏏and the founder of @onepronutrition 🚀 . . . Matt’s keynote session at the Summit will be an interview format. With an unique knowledge about the challenges of being an international sportsman and a successful entrepreneur, Matt will share his insight on business, motivation and success . . 🌟We're very excited. And we can't wait to see you there too! Hit the link in our bio and head to B2B day to find out more ☝🏽 . . . . . #dubaiactive #dubaiactiveb2b #dubaimuscleshow #fitnessexhibition #fitnessbusiness #fitnessummit #MEfitnesssummit - #regrann
With world-wide acclaim, it’s a show that has developed exponentially in its four years of existence.
Starting off in 2016 with a predominant bodybuilding focus, the show now encompasses everything from strongman to MMA, yoga to pole, crossfit to bodybuilding, and a whole lot more.
Back in 2016, organisers didn’t know just how popular the show would be. Taking place at the Dubai International Marine Club, it was deluged by visitors – which made logistics on the weekend tricky but showed the incredible desire and opportunity for such an event.
Craig Hartley, marketing director at HBG Events, and one of the main organisers of the Muscle Show explains.
“The beauty of that venue was it has the nice outdoors part and we thought it was just about the right size for the show,” he said. “We obviously didn’t expect the appeal to be so great and the numbers of people who came to the event. As a result the roads were blocked, people were queuing for hours to get into the event, some of the athletes arrived hours late and it caused all sorts of issues.
“It was a big first event for us and we wanted to make a big impact. There had been a few similar event that hadn’t really worked out so it was big for us to get that initial success.
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Dubai Muscle Show isn’t all about bodybuilding! Comment below which other sports you are going to check out at the event! . Make sure you take time to watch some of the strongest men and women in the Middle East at Middle East’s Strongest Man and Woman with @emiratesstrength . . Watch some amazing amateur fights in the @tndubai cage!! . Watch the WORLD FINALS of @battleofthebars by @world_calisthenics_org and @gravitydxb . Check out @dubaipolecup with some of the best Pole athletes from around the world!!
“We had to move into somewhere bigger the following year and the obvious place was the World Trade Centre. That venue is set up for events and the kind of footfall we will get at the show.”
Despite a couple of early teething problems, one thing that stood out was the ability to attract huge names. First on the list was eight-time Mr Olympia Ronnie Coleman. He headed an incredible line-up that included Jay Cutler, Sergi Constance, Lazar Angelov and a host more.
This year sees that trend continue. Reigning Mr Olympia Brandon Curry will be attending with other past winners including Phil Heath, Dorian Yates and Coleman.
However, those bodybuilding-heavy days are gone with a much more rounded show, as Hartley explains.
“We always wanted to have much more of a fitness show and not just a bodybuilding show,” he says. “The strategy is always to enhance what we have, and then diversify to cater for the different markets to reflect how complicated and sophisticated the fitness industry is becoming. We want to make sure the event is inclusive for everyone.”
This is no-better demonstrated in the huge expansion of the show in 2018 to include the Dubai Active Show. This year it returns again, with big names such as Kayla Itsines and Kelsey Wells, but also offers the fitness arena, functional and cycle studios where visitors can get hands on – and sweaty. 25,000 people are expected to attend, where they will also be able to get nutritional and training information and take part in back-to-back yoga classes.
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@tndubai will be running FREE introductory and advanced seminars for MMA, kick-boxing, boxing and Brazilian Jiu Jitsu across all 3 days of @dubaimuscleshow 2019 . Check out the full schedule by visiting our website - www.dubaimuscleshow.com, then go to the What's Happening section where you can find all the combat sports and other sports happening at the show! . Stay tuned for a big special guest announcement very soon! . #dubaimuscleshow #dubaifitness #teamnogueiradubai #teamnogueira #dubaiboxing #dubaimma #mma #muaythai #bjj #uaebjj #dubaibjj #dubaikickboxing
There is no shortage of high-level competition taking place at the event too. On top of the bodybuilding stage, you can also see the Middle East’s Strongest Man and Women crowned in an event organised by Emirates Strength. There will be combat sports inside a cage, the Emirates Weightlifting Championships will take place, and for the first time we will see the Dubai Women’s Fitness Show. The Crossfit Goldrush also returns, as does the Dubai Pole Cup, and in a landmark move – a world champion will be crowned when the Battle of the Bars takes place.
“For me, I go to the event every year and I come away determined to train as hard as I can for the next few months. I generally go into it having not exercised as much as I’d want to and I see everyone there, engage with the brands, see the competitions happening and feel like I have a whole new motivation to go to the gym and train. I think that is one of the key things for the event – to try and inspire people to exercise and be healthy but not just bodybuilders and strongmen but all types of people from fitness enthusiast to beginners,” said Hartley.
The Dubai Muscle Show takes place at the World Trade Centre from December 5-7, with the Business Summit kicking things off on December 5, and the Muscle Show and Active Show on from 6-7.
For more information see www.dubaimuscleshow.com
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